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paul raun

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  1. Overview We are a small team of around 20 people, and I’ve created an email signature where the top section remains static while the bottom half can be updated as needed. The goal is to allow remote updates to the image and link without requiring each team member to manually change their signature. To achieve this, I’ve hosted the email banner image on our website server using a generic filename, so it can be replaced when updates are needed. Additionally, I’m using a Tiny CC link to manage redirections when necessary. Problem Despite updating the image on the web server, individual PCs and Macs are not displaying the new version. Outlook and Mail seem to be caching the old image, preventing it from refreshing automatically. I've tried several HTML attributes like moz-do-not-send="true" and nosend="1" to stop the image from embedding, but they don’t seem to be working. Question When setting up the signature in Outlook/Mail, we currently open the HTML file in a browser, select all, and paste it into the signature setup box. Could there be a more effective method? I've attached an example of one of the HTML files. Does anyone have a solution to prevent caching and ensure the updated image appears correctly? Thanks!
  2. Outlook’s caching can be tricky to bypass. Try appending a query string to the image URL (e.g., `image.jpg?v=123`) and updating the version number when you change the image. Using a professional email signature solution like Signature 365 could also help streamline updates across all users.
  3. Buying your competitor’s domain can be a great SEO move, but handling it correctly is key. Here are your best options: 301 Redirect to Your Existing Domain – This helps transfer SEO authority while keeping your current branding intact. You may see a temporary SEO dip, but your main domain should benefit over time. Create a Landing Page – Instead of a full site, put a branded message on the acquired domain saying that services have moved, with a clear CTA leading to your existing site. Migrate Fully to the New Domain – Only consider this if the competitor’s domain is significantly stronger and worth the effort of rebranding. Regarding their Google Business Profile (GBP) with bad reviews, you can request Google to remove it since you're not buying the business itself. If you claim it, those reviews will be associated with you. A 301 redirect combined with a simple landing page is likely the best balance of SEO benefit and minimal disruption.

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