Spaniel
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Spaniel got a reaction from NullDrone in Need feedback on a landing page.Although the large graphic is nice, I think it takes up too much space and doesn't entice people to scroll/read more of the page.
Personally I think you want to grab attention by showing the Five Meritocratic Principles at the top of the page - if people like them they'll read more, if they don't then they probably wouldn't support you anyway. I would then follow that with your mission statement/call to action (Join Us).
I would be very careful with the first video you show in your post above - 24 minutes is a lot to expect people to watch and listen to. Perhaps you could lik to that after they've 'Joined Us' or perhaps put on the blog somewhere?
Anyway, here's a quick pic of my idea.
Spaniel