Cold calling is the right way to get business, but its not that much easy as people thinks..Cold calling will tell you if you are made for being a serious Private Equity guy and if your cut out for it. 90% of my cold calls are no, not interested and not interested now.
You have to learn how to build relationships fast, over the phone and how to over come all the bull**** objections to get to the real objection, which is usually trust.
Very few can raise money in the sum of millions and less have the skills to raise hundred of millions.
I use 'My Sales Dialer' dialer in my cell phone, to reach big number of prospectuses, I make on average, 150 calls a day when I'm not dealing with current clients. I spend a good 4 hours on the phone. Of the 150 dials I get about 3-5 business cards out.