Webrevolve.int

Strange spam thread this :s
 
BUT i'll bite... They are both rungs on the same ladder. You can choose either SEO and TV or just SEO, never forget SEO.
They will ultimately lead to the same thing. A greater awareness of your brand/product. My advice, use both if you've got that kind of cold hard cash laying around but if (like most humans) you're short of a few bob then stick to good old SEO.
 
TV ads without good SEO is pointless

There's so many different ways to go about it this. But first and foremost, if you are link building to increase your position in the SERPS, then you need to research into your competition for your keywords.
 
If your keyword is 'porn', then you'll need 100,000's of backlinks. If your keyword is 'dog walking and grooming in the middle of newcastle-upon-lyme' then just one or two backlinks will be more than enough.
 
Look at who's ranking above you and check out their backlinks. Then use that as a benchmark.
 
Ensure that, if you do get links back to your website, that your keyword is the anchor text.
 
Now, to the actual linking. You can go the black hat route and buy links, that have **** all value and do nothing more than put a little dent in your wallet or you can be active in blog writing, forum interaction and blog commenting.
 
One good thing about blog writing, with wordpress, is that it pings the search engines so it get's indexed pretty quickly and can rank extremly well for long tail keywords.
 
But you need to ensure that your page is inter-linking well, to ensure the link-juice flows throughout your website.