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A content management system (CMS) is the collection of procedures used to manage work flow in a collaborative environment. These procedures can be manual or computer-based. The procedures are designed to do the following: * Allow for a large number of people to contribute to and share stored data * Control access to data, based on user roles (defining which information users or user groups can view, edit, publish, etc.) * Aid in easy storage and retrieval of data * Reduce repetitive duplicate input * Improve the ease of report writing * Improve communication between users In a CMS, data can be defined as nearly anything: documents, movies, pictures, phone numbers, scientific data, and so forth. CMSs are frequently used for storing, controlling, revising, semantically enriching, and publishing documentation. Serving as a central repository, the CMS increases the version level of new updates to an already existing file. Version control is one of the primary advantages of a CMS.

The Internet is more widely accessible than ever, and as more people take advantage of this connectivity, there are those who have an agenda of tarnishing the images of rival companies. Small to medium sized companies are unfortunately not immune to negative online comments. SEO Reputation Management is essential and it starts with, of course, Search Engine Optimization (SEO). One of many ways that companies can engage in Reputation Management is through SEO. An aggressive SEO campaign is necessary in order to build brand recognition, promote a positive image, and be ready to deal with negative comments anywhere, anytime. By definition, in-place SEO strategies serve to also function as Reputation Management. SEO focuses on gaining top search engine rankings through the use of Onsite and offsite optimization which involve the consistent addition, indexation and syndication of fresh content such as blog posts, articles, press releases, videos and more. These processes serve to consistently raise the bar for any negative comments to overcome to actually be visible online to any significant degree. Therefore in-place SEO strategies are truly proactive and very effective as SEO Reputation Management.