Anthony

You should definitely move to Wordpress and use a layout editor such as Site Origin offers. Will make your life a lot easier moving forward. If you need any help, just get in touch.

As many have suggested here, please don't purchase backlinks - this goes entirely against Google guidelines and will cost you dearly, through your website being de-listed by Google Search Engine Results Pages (SERPS) Here is a few tips to help you improve your SEO: 1. Is your website seo friendly and does it include an XML Sitemap? An XML sitemap is still very important to help Google index your web pages correctly. 2. Have you truly done your keyword research using Google's Keyword Planner? Google still find many website owners target the wrong words and phrases, which leads to poor traffic on SERPS. 3. Is your copyright information displayed in the footer and is it up to date? Is your website content up to date or out of date? 4. Do you have a factual 'about us' or 'about me' page that provides simple facts about the owner of the website? 5. Do you have contact information, including an address prominently displayed on your website? 6. Is your website mobile friendly? Google's growth is predominantly on mobile, so you need to make sure your site displays well. 7. Do you have a news section on your site and it it written to help people solve problems? 8. Do you have a YELL business listing? Google would expect to see a reputable business listed on one of the world's most famous business directories. Go for budget listing only though, otherwise it's expensive. 9. Do you belong to a professional body? If not, join one you feel aligns to your values and business ethics. 10. Do you have a Google business listing and if so, is it 100% optimised? Coming back to backlinks - look for forums and communities that you feel you can genuinely contribute to. Many of these will allow you to link your profile, including website link. Don't discount any site that you share an interest with, even if it's a hobby. Some hobby sites can be highly ranked by Google and your comments linked to your website can be very beneficial.

Google AdWords needs to be carefully tested and ideally linked to conversions (sales) or goals (contact forms) In my experience it can work really well for some businesses and not at all well for others. There is no real logic why, so I always focus on the data. Here is a few pros for either: Google AdWords: You can switch it on and off. You can target a wide range of keywords. You can maintain a top position within the search results (albeit labelled as ad) You can test keywords that perform the best, in terms of search traffic and response (for ongoing seo) SEO: It's free. It's more respected and trusted over paid advertising. When I am working with clients, I like to have the average order value and profit margins (gross and nett) Only then can you truly evaluate whether AdWords is making your client money or lining Google's back pocket. Be careful when dealing with Google's own AdWords team too - they are under an awful amount of pressure currently to increase sales and they will try and push you into increasing ad spend. Stick to your guns and only commit to what you know works for your clients.

Thanks for the replies; really helpful. I can meet the client knowing there is a number of options we can trial. And thank you all those dedicated web pros. Long live the web design forum me says

Thanks christopher; that looks very interesting; well worth looking into. I will review some solutions and let the forum know how I get on. Iain

Can anyone help? I have a new client who would like to use a webcam on their site. It will be used within 150 yards of a beach, which is subject to high winds and regular rain showers. They are happy to spend a sensible amount of money on the webcam itself, but they cannot run into thousands of pounds. Also, it would be nice to integrate a webcam that will display without the need for the viewer to download software. Any suggestions or recommendations would be appreciated. Many thanks, Iain