I would appreciate constructive feedback on a new website with particular emphasis on usability and design.

 

The business concept is based on customising your own leather shoes online.

 

www.eshoemaker.co.uk

 

Many thanks.

Edited December 29, 201015 yr by eSHOEMAKER

I generally like your site, I get a bit impatient during the initials fade-in/fade-out on the "classic brogue" page though.

Layout is good, but it is in desperate need of some color.

Like the look and feel of the website but think it needs a little more colour or interaction e.g. rollover effects on images etc

I love the layout and the design but as stated above a little colour would really bring it to life and grab visitors attention.

I agree totally with the above, as for constructive, how about:

 

home page: the 3 main pictures on mouse rollover will make them full colour

 

You need to search around the page a little to much to find what your looking for,you need things to stand out so customer sees immediatly all info.

 

Also when you are on a page for example I was just on the brogue customisation page and I can not go back simply. By this I mean I have to use the back browser button which for me is fine but not everybody knows you can do this and will therefore leave your site... Lost custom.

 

Ah actually I have spotted the nav bar when on custom page... PUT THIS ON HOME PAGE ALSO... and make it stand out a little more.

 

Overall nice site I do like the feel of it but needs a little tweak to give reason to stay. My initial thought if I was customer would be huh who are they I want to know about them and what they do, how can I contact them..... search, search, search, nope sorry no idea i'll research in Google. = lost business.

I have a question regarding the logo. Is that coupon-looking "star" after the logotype the actual logo?

Thank you for all the constructive replies, jason2212 agree and will probably address most. Rob aid - yes that is the logo, it is supposed to resemble a company stamp, i.e. putting your own stamp on something. Like all logos, they don't really mean alot until the brand is relatively well established.

 

Thank you again for all feedback.