donaldjoyal
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Hello,
Since in this modern world people don't go anywhere without their phones, and phones are more likely to be smart-phones, when people are searching for certain services they use their phone. Think about it: whether it's easier to go to the webpage of your restaurant (doest it have xhtml support?) and search for the things they want, or just to open your APP and look for news and hot topics, plus, when people install your app, you know an estimate of users that are following your bussiness and you can send them notifications through the app. I hope this comes in helpful.
VincenG