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Grant Barker

Schema.org - which ones to use?

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Hi everyone.

I'm relating to the schema.org documentation. 

For our main website index page - in our code we should probably use itemscope itemtype="http://schema.org/WebSite"

1. What should we be using for other main category list pages like - list of news article links, list of app page links, etc.?

2. And then for each specific article page, should we be using itemscope itemtype="http://schema.org/Article"?

Thanks for your advice/opinions.
 

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What you use really does depend on the page in question. I don't go for WebSite myself (unless referring to another website) but I start with what type of page it is eg. WebPage, AboutPage, ContactPage etc.

It's a big subject, if looking to dip your toe in with articles then How to Boost Your SEO by Using Schema Markup by Neil Patel is not a bad place to start.

The thing to remember with microdata is it's about marking up what's relevant, making entities such as an article or site navigational element.

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11 hours ago, BrowserBugs said:

What you use really does depend on the page in question. I don't go for WebSite myself (unless referring to another website) but I start with what type of page it is eg. WebPage, AboutPage, ContactPage etc.

It's a big subject, if looking to dip your toe in with articles then How to Boost Your SEO by Using Schema Markup by Neil Patel is not a bad place to start.

The thing to remember with microdata is it's about marking up what's relevant, making entities such as an article or site navigational element.

Thanks BrowserBugs 👍.

I'll read that article. Thanks for the link. I'm curious how we should be relating to the less obvious pages, too. I've checked out quite a few sites and different ones use different labels even for the same type of pages/content.

It's another new year holiday break, so it's nice to have time to get a few things done. Cheers

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Microdata is about layering context to the information found on any given page. Beyond featured snippets, it's there to help search engines gather a better understanding as to the content provided and how the information connects together at a site wide level.

For example a directory listing businesses can turn each div result into a "LocalBusiness", highlighting the "address", "telephone", "website" and "openinghours". This means the search engines need not guess what content belongs together, and by marking the page as a "SearchResultsPage" it now has a clearer idea what the purpose of the page is, it would see 10 businesses listed on a SearchResultsPage which is about that business type in that area.

If you want some sites to scan drop me a personal message, I can give you live examples so you can see it's capability. :) 

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9 minutes ago, BrowserBugs said:

Microdata is about layering context to the information found on any given page. Beyond featured snippets, it's there to help search engines gather a better understanding as to the content provided and how the information connects together at a site wide level.

For example a directory listing businesses can turn each div result into a "LocalBusiness", highlighting the "address", "telephone", "website" and "openinghours". This means the search engines need not guess what content belongs together, and by marking the page as a "SearchResultsPage" it now has a clearer idea what the purpose of the page is, it would see 10 businesses listed on a SearchResultsPage which is about that business type in that area.

If you want some sites to scan drop me a personal message, I can give you live examples so you can see it's capability. :) 

Thanks. I've got the concept. I just need to list the correct terms for my pieces of content. I care more about potentially listing the wrong term than no term at all. It's on my to-do list. Cheers.

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