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heylouise

I (still) need clients

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Hi all,

 

Yes, I still seem to be in this predicament of not getting enough work.

 

Though I have decided it might serve me well to specialise in certain types of clients:

 

Psychologists, therapists, personal/relationship coaches, business coaches.

 

But my mind draws a blank on where I can advertise/network with them.

 

If they are going to an expo or event, won't the purpose of that be to learn new skills to do their work?

 

Any ideas on how I can reach them?

 

Are they likely to Google their local area or a directory?

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Could you not do a spot of facebook advertising targeting those sectors in your local area? Probably not mega-money and would help get your name out there?

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Though I have decided it might serve me well to specialise in certain types of clients: Psychologists, therapists, personal/relationship coaches, business coaches.

 

On a curious note any particular reason for this? The reason I ask is I've had a few clients in this area, hypnotherapy, flotation therapy, massage therapy etc and find their services are generally word of mouth / social recommendation with little search traffic to be shared.

 

My suggestion would be to find a couple which interest you or you think you could really do a sterling job and try for them. Once you have a few under your belt the rest will generally come to you if you can get a design mention on their site and social circles. The other benefit is they will mention you in discussion; like when they are at an expo or training with others in their industry - and nothing beats word of mouth, personally if they came to me on recommendation then I have the business if their budget can match the work required.

 

For me I'm interested in cars, so swapped a website for a full respray and body kit; now I get specialist tuning companies, vehicle graphics, camper van dealers etc all tapping me up starting with "I saw X site and I love it, I run a (insert motor industry here) business ...", do a decent one and the rest want in. It also helps that when they meet with you they know you like their industry; my clients in this sector love my car, scores big points when I go for meetings :D

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On a curious note any particular reason for this? The reason I ask is I've had a few clients in this area, hypnotherapy, flotation therapy, massage therapy etc and find their services are generally word of mouth / social recommendation with little search traffic to be shared.

 

My suggestion would be to find a couple which interest you or you think you could really do a sterling job and try for them. Once you have a few under your belt the rest will generally come to you if you can get a design mention on their site and social circles. The other benefit is they will mention you in discussion; like when they are at an expo or training with others in their industry - and nothing beats word of mouth, personally if they came to me on recommendation then I have the business if their budget can match the work required.

 

For me I'm interested in cars, so swapped a website for a full respray and body kit; now I get specialist tuning companies, vehicle graphics, camper van dealers etc all tapping me up starting with "I saw X site and I love it, I run a (insert motor industry here) business ...", do a decent one and the rest want in. It also helps that when they meet with you they know you like their industry; my clients in this sector love my car, scores big points when I go for meetings :D

 

I'm well into cars too, what are you driving!?

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.. have decided it might serve me well to specialise in certain types of clients:

 

Psychologists, therapists, personal/relationship coaches, business coaches.

 

Any ideas on how I can reach them?

 

It's a good plan, the Professional self-employed.Two ideas which may/may not be useful

  1. Round here a lot of them work under an umbrella 'clinic' which owns the building and provides reception and booking services and the therapists, hypnotists etc come in and use the rooms. They have both a listing on the clinic's site and their own pages which serve for their work outside of the clinic and for their full portfolio and resume pages. So you go to the 'clinic' site, collect their emails and offer to upgrade their tired individual sites.
  2. There was an web company providing very poor quality services to therapists in the form of a sub-domain and an ancient drag and drop html4 page builder, packing keywords, promising leads and delivering rubbish for a hefty monthly fee. All of those people needed new sites.

Tim w

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