May 18, 20179 yr 1. Imagery Web Design Trend: Large Background Images Stock photos still play a major role in digital communication, whether it’s an eCommerce store, portfolio or blog. People use images to engage more with users and illustrate the message they are trying to send. For a long time, the web has been suffering from cheesy and fake looking stock photography with super happy people wearing perfect smiles and suits. Brave People uses a slideshow of full-width genuine photo backgrounds that create an impression of a humanistic brand. 2. Video Background Web Design Trend Websites generally are storytelling tools and storytelling can be more effective when visuals and motion are involved so the ideas and emotions can be transferred to the visitor easier. Airbnb takes advantage of beautiful videos in order to complement their ‘Belong Anywhere’ campaign. We’ve seen businesses implementing video in their websites. In 2016, this trend will grow even more with the endless possibilities of 3D graphics and HD quality videos to build that impression of real life experience. According to ClickZ people love video as statistics show mind blowing numbers of video consumption online. 3. Personal Branding Trend in Web Design Personal branding exists whether you focus on it or not. Your identity and your image (how you are perceived by other people) are very different. The main focus of personal branding is to align vision and mission so you are perceived as you’d like to be instead of people speculating and having different opinions about you. An1ken Group website isn’t yet another faceless organization. Nicely used profile photo and a simple description says it all. 4. Web Design Trend – Mobile First Websites Web usage patterns are changing and statistics cannot be ignored if you want to succeed in today’s market. Every third website visitor now uses a mobile device and websites that do not offer mobile optimised versions are causing an unpleasant experience and eventually losses money as users tend to abandon the website if it doesn’t render well on mobile device. It’s Nice That combines beautiful visuals and elegant typography to build a pleasant mobile reading experience. 5. Modular Design (Grid Based) Web Design Trend Modular or grid based design, also known as cards/tiles design approach, is not new in the web design scene, but it started to get more traction as it is reusable and very responsive-friendly with the tiles stack nicely on different screens and form a flexible layout that looks nice and clean on any screen size. A lot of white space combined with strict grid and rectangle shaped content blocks look very balanced and trustworthy. 6. One Page (Single Page) Web Design Trend It simply makes more sense from the UX perspective – Rebecca Gordon’s research “Everybody Scrolls” shows that users love scrolling. Apple MacBook has designed a super long single page to represent its new product. Scrolling is winning over clicking due to the changing web browsing patterns. As mentioned earlier, mobile device usage growth has influenced the way websites are designed nowadays. With smaller screens and super natural touch scrolling movement, people prefer to scroll around instead of clicking on the links and waiting for the content to appear. 7. Material/Flat design Web Design Trend Flat design was quickly adopted by designers and big tech companies like Apple that basically killed skeumorphism very quickly. Some of the advantages of using the new paradigm are that flat design forces designers to focus more on content, pick the right colors to help users navigate through designs, and use white space with care. 68% [of web designers] think that flat web design will still be around five years from now. Strong focus on key brand color and loads of negative space with an emphasis on the product Edited May 18, 20179 yr by btsoft
Create an account or sign in to comment