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Understanding 'tech language'

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What can you do to help the situation if your client doesn't understand tech language?


Or the other way around: They know what they want, but don't know how to articulate it?

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It's your job to explain technical concepts with using "tech" language :)


I like drawing diagrams personally. I was in a meeting last week where me trying to explain how an API works verbally wasn't working. After drawing a diagram the client understood my point immediately.

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I think for the first one analogies work really well. Just putting it into a context they're more familiar with instantly makes things easier to undersand (and explain!). One of my favourite ones is explaining the difference between web design and web hosting where the hosting is like a plot of land and the web design the building you choose to have on it.


The articulating part is harder I think. Rallport's suggestion of daigrams sounds good, or maybe ask them to show you an example of what they mean using someone's website or whatever.

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