After some consideration reading posts on here I figured a good basic list of resources would be good. Not sure if a mod will lock this so it can be updated at a later date, might be nice to stop the "what is this SEO" type posts but any other peeps using with GOOD tools feel free to chip in.
The Beginners Guide to SEO - Moz
Read this! And before asking anything, read this! Seriously, read it; covers everything from how search engines work to tracking success. 90% of your questions will be answered before asking anything.
Search Engine Optimization (SEO) Starter Guide - Google
PageSpeed Insights - Google
Yes, site speed is a factor, no quantity of keywords will fix these, this is 'SEO'.
Microdata - Schema
Mixed debate, personal favourite of mine, if nothing else have cool breadcrumbs under your listing.
Structured Data Testing Tool - Google
See what Google picks up from your structured data and clarify errors.
HTTP / HTTPS Header Check
A great way to see if the supposed 301 is real or if you're giving 302s instead.
Learn SEO - Moz
Freaking great set of resources. If you're still stuffing keywords into titles and descriptions then you need to start here!
Canonical vs NoIndex - Moz
Yup, another Moz post but before thinking Canonical is a silver bullet read this.
My friend and client had a custom coded WordPress site done. She now wants me to take over the implementation of it.
I figured out what the previous developer did for the most part, but since it's not developed on a framework, I'm at a loss on some things. The latest is show to make the menu show up on a mobile device.
Can someone help? Thanks in advance.