Jump to content
Tim Italy

Static to Responsive: The impact on SEO?

Recommended Posts

We have a well established static site which scores well on many keyword terms. We have learnt a lot from this site and wish to redesign a responsive site with new structure. If we carry the 'old/successful' content through to the new responsive design under the new url structure, do we loose all our SEO legacy? All thoughts, comments and ideas welcome.

Edited by Tim Italy

Share this post


Link to post
Share on other sites

You will be ok if Google recognises that the new site is similar to the old and you have used 301 redirects to map the old pages to the new.

 

It does need a bit of care and attention but I've done this on my own sites and for clients and not suffered any loss of ranking.

Share this post


Link to post
Share on other sites

You will be ok if Google recognises that the new site is similar to the old and you have used 301 redirects to map the old pages to the new.

 

It does need a bit of care and attention but I've done this on my own sites and for clients and not suffered any loss of ranking.

 

 

Interesting. I was simply thinking of removing the 'old' site. I will investigate this further.

Share this post


Link to post
Share on other sites

You can remove the old site, you just to make sure there are redirects in place to point from the old pages to the new. This is ensure the search engines, inbound links and bookmarked pages end up where they should.

 

However, after some further thoughts: if the old site is performing well and converts a good number of visitors do you really need to change everything? A few tweaks to the CSS might do the job.

Share this post


Link to post
Share on other sites

It is a very good question! We sell ski holidays - www.theskisafari.com - and have sold 80% of available places for the coming season, mainly to UK based clients. Strategically, we want to broaden our target markets, specifically to include USA, Canada, Australia etc. and our perception is that we need a responsive site to attract these markets ... maybe!

Life is never simple ...

Share this post


Link to post
Share on other sites

It's a wordpress site so making it responsive is a doddle. And means all my other comments are irrelevant as you aren't changing anything Google cares about.

 

A couple of hours work on the CSS and you will be all done.

 

However, the layout and general site structure could be massively improved so a new theme might be a better way forwards

Share this post


Link to post
Share on other sites

Just saying you can make a few CSS tweaks is naive if you expect to get strong UX across all devices. HTML also plays a part in layout and structure and that will more than likely require adjustment.

The likelihood of you incurring technical debt is also really great, especially if this means leaving legacy CSS behind. From a coding perspective it's usually a better idea to start again from scratch and make sure you provide adequate 302 responses.

Share this post


Link to post
Share on other sites

Morning, just to add a few points and pitfalls.

 

Upgrading to a responsive site will improve mobile conversion, no doubt. But, as @@rbrtsmith points out just css tweaks alone might not be the best course of action. Often pitfalls with redesign can occur through rouge paths that give either a 302 (temporary redirect) or a 200 (ok) when it should be 404 (page not found), make sure you test with a header checker. 301 is vital here as any links to the site will need to pass their weight (around 90%) to the new page.

 

Secondly you will experience serp fluctuation if changing page names or urls. This is where new page is on the way up the ranks and old page is on the way down. This is natural but often I see clients panic at this point, depending on the site size will depend on the length of time this can take, it's not instant in serps.

 

Last, make sure the new site has some way of mapping what's going on. I use site maps with webmaster tools to catch rogue pages, soft 404s and missed 301s. Any way you want to monitor is cool, just make sure you do else you'll be blind if something goes wrong.

 

Edit: Forgot to say make sure the new site is FAST! https://developers.google.com/speed/pagespeed/insights/

Edited by BrowserBugs

Share this post


Link to post
Share on other sites

Don't worry if you want to change your static site to responsive. I think there is no any major impact of your site's SEO.

I think you first try to do changes with simple CSS changes of your website and for more easy option you can use redirection.

Hope it may helps you.

Share this post


Link to post
Share on other sites

You are definitely going to loose. New url structures need to be indexed afresh by search engines. This will take a little bit longer.

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now

  • Similar Content

    • By DonkeyWorx
      Is using srcset the best way to deliver mobile-specific images or is it better to use plain css to show and hide specific images in a responsive design?
      TIA
      Paul
    • By GrahamUK33
      This is a bit of a strange one, I have recently been using Google Chrome Lighthouse v3 and noticed that under the SEO check it reports that the ‘Page is blocked from indexing’The report also shows that the Blocking Directive Source is /robots.txt
      robots.txt
      User-agent: * Disallow:  Sitemap: http://www.mywebsite.co.uk/sitemap.xml  
      I have removed the following from the webpages, as after a bit of reading I found that these settings are not really needed, unless a webpage is to be not indexed or not followed.
      <meta name="robots" content="index, follow">  
      Looking through Google Search Console, it shows that the webpages are being indexed, and all the pages can be viewed using site:www.mywebsite.co.uk
      What’s going on, any ideas what is causing the Lighthouse report to show the ‘Page is blocked from indexing’.
    • By BrowserBugs
      Hi Gang,
      After some consideration reading posts on here I figured a good basic list of resources would be good. Not sure if a mod will lock this so it can be updated at a later date, might be nice to stop the "what is this SEO" type posts but any other peeps using with GOOD tools feel free to chip in.
      The Beginners Guide to SEO - Moz
      Read this! And before asking anything, read this! Seriously, read it; covers everything from how search engines work to tracking success. 90% of your questions will be answered before asking anything.
      Search Engine Optimization (SEO) Starter Guide - Google
      PageSpeed Insights - Google
      Yes, site speed is a factor, no quantity of keywords will fix these, this is 'SEO'.
      Microdata - Schema
      Mixed debate, personal favourite of mine, if nothing else have cool breadcrumbs under your listing.
      Structured Data Testing Tool - Google
      See what Google picks up from your structured data and clarify errors.
      HTTP / HTTPS Header Check
      A great way to see if the supposed 301 is real or if you're giving 302s instead.
      Redirect Checker
      Similar but also checks the number of redirects.
      Learn SEO - Moz
      Freaking great set of resources. If you're still stuffing keywords into titles and descriptions then you need to start here!
      Canonical vs NoIndex - Moz
      Yup, another Moz post but before thinking Canonical is a silver bullet read this.
      XML Sitemaps: The Most Misunderstood Tool in the SEO's Toolbox - Michael Cottam, Moz
      Worth a read, especially the consistency section.
      News & Rumours
      Google Algorithm Change History - Moz
      SEMrush Sensor
      Google PageRank & Algorithm Updates - Search Engine Roundtable
      Paid Tools
      SEMrush
      Moz Pro
    • By VWeb
      I subscribe to this guy's email list. According to him, Google will begin using the mobile version of a page for search engine results, even if the search is performed on a desktop.
      https://backlinko.com/mobile-seo-guide
      This could bring a lot of business my way, in terms of making sites mobile friendly. But I'm not a fan of Google dictating to the world how to create their websites. If this is true, then sites that are not mobile-friendly will disappear from search engine results pages.
      I use Bing myself, but obviously most people still use Google.
    • By Mario89
      I created my first website. Please tell me, what can I change and improve?
      http://mario89.smarthost.pl/
  • Recently Browsing

    No registered users viewing this page.

  • Member Statistics

    • Total Members
      58,403
    • Most Online
      4,970

    Newest Member
    Key One Real Estate
    Joined
  • Forum Statistics

    • Total Topics
      65,733
    • Total Posts
      452,872
×