SOE tool sets

Hi to all,

I am new to the site and hoping to become a valued member to your very well layed out and pro looking forum.

Ok, I have a photography business, www.jasonbeard-photography.com which we offer a range of services from Wedding and Portrait Photography to commercial, which involves hotel work, pictures of new and refurbished buildings to be promoted on websites and sales and marketting material.

I have built our own sites, and others with specific domain names for example cheshire-weddingphotographer.biz so we may expand our area as the flyde coast is very quiet. We are also in the process of adding 0845 numbers to give the national feel of to purely hide the fact were from the Blackpool area , in order to not put customers off.

I am now geeting a collection of websites that all point back to my main, but I need to work the SOE ti improve the rankings. When ever I mention SEO, I seem to get varied replies and have notived within last few days since google changed the algaryms again other competitors have shot in front of me ,not good.

We also now build websites, not as good as you guys, but now need to bottom out the grey SEO and find a good toolset that will help us manage the whole piece with customer reports.

Please can anyone help? Been looking at SEO Powersuite? http://www.link-assistant.com/

Thanks

Jason