SleekyUK

I have to admit, I agree... my first thought was to move away from the picture, just because it is an old design... But the suggestions that you've gotten are great.. I would say to make the contrast between text colour and background colour smaller, and to make edges smoother in general. The design that mug2k posted is much more user friendly and appealing to the eye.... This is just from a marketers perspective... But less obvious contrast, more of a blending, is always nicer to look at.... But good idea! Well done