Hi all -
I'm in the stage of making a big decision regarding my work, and considering I work alone I'd really value some input from other people. I know no one can give me definitive answers etc, but I'd really appreciate some feedback!
I'll try to make it short...
A few years ago I built a project for a friend which was a recruitment web app. Their plan was to re-sell it to companies which they ended up doing through an agency they connected with. I took a healthy cut each time someone signs up, and over the years we've got some big household names on board.
As we've got these big brands on board I wanted to grow the product and really start selling it, however I'm starting to get cold feet.
On one hand, people may think I'm crazy not taking advantage of something I have huge brands' names to when loads of people starting SAAS businesses would do anything for that. But the other day I was doing some filming for a group of SAAS directors and they were outlining the day-to-day stuff they deal with, from funding, selling, pitching etc and it really seemed a nightmare. At the moment we don't really need to 'sell the app' as the agency we work with does this for us; so it's really a good balance of not much effort for a good return. However when I work it out, once I go and start selling and sell direct to businesses (we've looked at selling through agencies but that's a closed door for reasons too complicated to outline here) then there's just so much more effort. And also, I'm sure the app would need a lot more care by this point, which would require more people and ultimately more funding. (There's also a few other companies starting to do what we do who have huge teams and investment).
And finally, my bread and butter is as a digital strategist for brands, and that is something I love to do. I talked with these saas founders and really thought that wasn't something I wanted to do with my life, even if it made me a lot of money.
Can anyone else relate to this. Every time i want to go with my heart I just feel a bit stupid as if I'm giving up on a great opportunity. Thanks so much - appreciate the community support!