I'm new here and hopefully this is going to be a forum I start coming to regularly!
I'm refreshing a site for an established local business in my area, it's a straight forward brochure site detailing their services, products and location. They are an upholstery firm.
On talking to the owner about the sort of look they want to go for they were keen for it to not look too 'designer', meaning full screen hero image, etc. They want to emphasise the fact they are local and friendly (and I guess that an expensive looking site would put off some of their customers due to their budgets). I'm struggling a little to be honest! Looking a lot of local business websites, they are either outdated or looking too 'designer'. I'm building this in Wordpress and potentially using a theme / parent theme.
Does anyone have any examples where the above has been done well? Would be great to hear from people