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Conventions for specifying Corporate ID

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#1 TimW


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Posted 13 June 2017 - 09:32 PM

I am trying to write a little document formulating and specifying the elements of graphical corporate ID for an organisation I am involved in. Not really designing but trying to get some consistency in presentation in print, web and peripheral graphics. I am thinking I will describe the use of:

  • Initial Letters
  • Words, Company Name, url.
  • Taglines
  • Fonts
  • The Oak Leaf emblem and combinations with typographical elements above
  • Colours
  • Logos & Letterheads
  • Document Styles

The usage is for anyone producing documents internally, so minutes, reports, publications, plus externally if we ask someone to produce something in print or exhibition materials or whatever.


What I am clueless about is any conventions I should follow for specifying these things. Can I just give ttf fonts and RGB colours? Jpegs and png images? What about document styles, eg typography and spacings? Is there any standard way of describing all these things?

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