As a freelancer you'd wanna be looking at about £45+ per hour considering a lot of time is spent doing tasks that cannot be billed for - chasing clients, doing accounts etc.
As a freelancer I generally charge this when I work direct for a client, the amount of hours wasted on the phone listening to the client waffling on for 45 minutes, doing accounts etc is staggering, let alone my rig, software and gubbins outlay ... you need this mate. If however I'm contracted to another agency for consultancy etc when I use their tools, drink their coffee, get my fuel paid etc then my rate goes down a bit but I charge by the day, again slight discount if they take a week etc. But then you actually get 8 hours work done, as freelance I think I only get around 6 in every 10 hours coding!
Nothing I build comes in for less than £1440, by the time you've written a brief, coded the foundations, skinned it up, dealt with the endless client tweaks, sorted out their hosting, waited weeks for their content, invoiced them, chased them for payment and more I'd say its a bargain.
How much is the site worth to them? Remember they don't bat an eyelid ordering new plush desks and matching phones with laptops, investing in something that hits the mark and generates revenue is what they need to understand, they can't make short cuts. My clients understand this, one I launched in January has already made 30 x website investment and serps are top 10 now for a lot of their terms, money well spent in their eyes.
Edited by BrowserBugs, 02 June 2017 - 09:02 AM.