In order to explain this, I would need to explain brand, what it is and what it does.
I want to convey a message through my design, the brand it not the image, the brand is not the design, it is in fact, the impression my target audience get when they see my assets (commonly referred to as "the brand"). The ideas behind a brand would speak to your target audience, not in a literal sense, but I explain it here because it has to have some meaning, they are a promise, not a literal "you must know what this means", otherwise no-one would know who the hell Mc Donalds is for example as most people do not know where their branding and logo comes from.
To be honest, I have seen you post remarks about showing people's work to your friends before, but in all honesty, their opinion does not matter at any time, not unless
1) they are a designer and know a thing or two to be able to give constructive objective criticism.
2) They are my target audience and the design is wholly inappropriate (this would only happen with no or very little research into target audience)
3) They have some other type of experience or training to give a professional response. This is the reason I post on a web form and not in a general public forum, because there are designers here who know what they are talking about.
I thank you for your reply and appreciate it, outside comments are always helpful to a degree.
But.. I don't generally go to the coding forums and state that someone is (using an analogy) "using the wrong software" because I simply don't know enough about development to do that although I may attempt to help if they have coding problems, so to put that into context, I don't mind you saying you don't like it and giving me your reasons why, but I am a little more defensive when you comment on the concept without understanding the context.