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The Web Design Business Kit 2.0 Brendon Sinclair's interesting philosophy about web design Busines

#1 User is offline   Tracy 

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Posted 01 July 2008 - 11:28 AM

The author of The Web Design Business Kit 2.0 has a unique business philosophy it is worth it to read.



1. Your web design and development skills don't matter

Your average client can’t determine the difference between a good and a bad web site. They can’t really look at your portfolio and say: “This person makes profitable web sites.” Instead, they consider other factors when evaluating you for the job. For example: recommendations from other people, the quality of your brochure, the way you dress or simply your handshake. In the kit, Brendon shows how to make the client very confident that you are the best choice they can make.

2. You don’t have to be, and shouldn't be the cheapest bidder to win

Brendon's company is almost always several times more expensive than his competitors, but he still gets 90% of the jobs he pitches for. This is due to his customer service, his meeting approach, his proposals and, well, you’ll have to read the kit to find out.

3. When the project finishes, your income should not

Web development is very well adapted for selling extra services. Most of Brendon’s income is from services bought by existing clients. Brendon is a big believer in keeping clients for life, and in this kit, he explains in great detail exactly how he does it.

4. Your clients are everywhere

Brendon retells the story of how a 50 cent map of a conference floor with exhibitor names lead to over $100,000 in new business for his firm. The kit is chock-full of ideas for finding, and reaching new prospects for your services, including your competitor's clients.
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#2 User is offline   Seth 

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Posted 13 July 2008 - 11:47 PM

um you know your web directory doesn't work. :pp
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#3 User is offline   jamest 

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Posted 14 July 2008 - 08:09 AM

View PostGoldstein Media, on Jul 14 2008, 00:47, said:

um you know your web directory doesn't work. :pp

Strange, works for me.
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#4 User is offline   Tracy 

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Posted 28 July 2008 - 11:22 AM

View PostGoldstein Media, on Jul 13 2008, 23:47, said:

um you know your web directory doesn't work. :pp


I check its working fine right now its in development phase ;)
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#5 User is offline   nauman khalid 

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Posted 09 December 2008 - 06:16 AM

nice info to share
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#6 User is offline   baloch 

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Posted 13 December 2008 - 02:02 AM

how do we get the kit.
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#7 User is offline   bpmills2001 

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Posted 28 May 2009 - 10:35 AM

It'available at sitepoint.com, but is fairly expensive.
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#8 User is offline   ramone_johnny 

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Posted 03 February 2010 - 04:18 AM

View Postbpmills2001, on 28 May 2009 - 10:35 AM, said:

It'available at sitepoint.com, but is fairly expensive.


Theres a much cheaper one available at

http://www.start-a-w...gn-business.com
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#9 User is offline   valentinohen 

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Posted 27 March 2010 - 11:44 AM

wowww nice share Tracy :) I agree. Currently i need this.
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#10 User is online   rallport 

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Posted 18 June 2010 - 02:23 PM

View PostTracy, on 01 July 2008 - 11:28 AM, said:

The author of The Web Design Business Kit 2.0 has a unique business philosophy it is worth it to read.



1. Your web design and development skills don't matter

Your average client can't determine the difference between a good and a bad web site. They can't really look at your portfolio and say: "This person makes profitable web sites." Instead, they consider other factors when evaluating you for the job. For example: recommendations from other people, the quality of your brochure, the way you dress or simply your handshake. In the kit, Brendon shows how to make the client very confident that you are the best choice they can make.




Don't entirely agree with that point. I'm finding it more and more common for clients to have got their 'in the know web' mate to have a look at the stuff you've done.
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