ElanMan, on Jun 3 2008, 13:04, said:
With absolutely no disrespect to Dizi, I think it is
very hard to find a USP, no matter which business you are in.
In fact does any business really have a USP?
For example, the last thing I noticed was in the print industry where the 'green/ecological' ideology was used as a USP.
Now, a lot of print companies use this to sell their products and so it is no longer a USP.
By the way, I'm really enjoying this thread and I've learnt a lot!

Yes, but this is Dizi's personal 'profile' page and, being an individual - especially a creative one, she is unique and working with Dizi Design would hopefully be different to working with any other designer. Maybe we can't exactly have USP... maybe a NUSP (Nearly Unique Selling Point!) is better?! But we might be able to create a unique impression, a feeling, a reaction?
One idea I've been toying with would see me creating an online presence for a company called "The Iced Sprout". What that company does isn't entirely unqiue - but the service they provide does produce startlingly different results to those of their competitors.
Think of, say Airlines. They all have aeroplanes wot we does get on and fly places innit? But is Virgin the same as BA? Well 99% they are - but they're
percieved very differently because beardy Branson has charisma which he's injected into Virgin (ooer).
A NUSP doesn't have to be about the physical service - more likely it'll be about the 'experience' or 'philosophy' of a business.
Probably makes no sense!
I just hope Dizi doesn't mind me hijacking this thread - hopefully it'll help stimulate your creative noggins and deliver her a better logo if I keep treating it like a Copy Corner Article... hey she's a mod and just delete my entries or, like normal, just close a thread with mine as the last one!!!!
Now get on with the slogans - I'm off before Dizi closes this thread!