ElanMan, on Jun 3 2008, 12:34, said:
If we move away from the word Dizi, aren't we, in effect, just creating a generic slogan for any web design/multimedia business?
Not that that's necessarily a bad thing but with a unique name like Dizi, a play on that word seems more logical (to me)
I freely admit I could be completely wrong!

You're not completely wrong (well OK you are really!!!

)
There's already the word 'Dizi' in big letters doing it's job to create a strong brand. A strapline's job is to explain what that means.
If you hit upon the right slogan that sums up who Dizi is or what Dizi Design is all about then it's not generic. If you really can't find something different and specific about Dizi (we like to call it a USP) then, and this isn't the case - I'm just explaining, then it's Dizi Design that is generic and I may as well go somewhere else.
Find Dizi's uniqueness, put it into meaningful, yet catchy words...
et voila you have an effective strapline!
I don't know what that evil so-called 'coffee' empire use as a strapline but is it:
"Twinkly American Money Beverages"?!!!!
"Dizi" has produced lots of ideas - dizzyness, spinning... But none are really about multimedia, design or websites - you have to work hard to get it to fit. That makes it either contrived or just space-filling.
Company name - who they are. Short description of what they are about. Imagery/design to back it up. Clear and simple.
That's a logo/strapline!