[McGarryMA]

I initially set out with a good search term to achieve as my most heavily optimised key term. I have achieved a good ranking with some efforts and some of the secondary URLs are also ranking pretty well in some of the lesser search terms. But this is isn't really ground breaking in terms of driving customers to my site?

I want to have a crack at a more popular search now... firstly is this recommended? Will I be shifting the focus from my currently optimised site onto something else effectively loosing all my SERPs for those legacy searches?


I'm really new to SEO so..
Can I change the focus of my meta tagging for example to lend themselves more to the new chosen term whilst maintaining all the SEO i had previously achieved in some way or will the SE's see I have new tags and drop my rank for the old keywords?

Thanks

[rallport]

Honestly, it's 2012 - with the exception of the title tag, search engines look at a whole load of stuff than meta tags. Things have moved on since 1997. IF you;re looking at SEO in terms of "meta tagging" you need to get reading more up to date sources.

Depending on the amount of traffic you;re receiving, you may want to have a look at conversion rate optimisation or CRO

By far the biggest mistake I see companies (and appearent SEO companies) is not analysing and acting upon their current visitors. E.g. what are your current visitors doing, why are they leaving, what things can I do on my current site in it's current state to gain more conversions. In the case of your site there are personally 5 or 6 things you could split test. For instance, if you have 1000 visitors last month look at how many of them made an enquiry, how many immediately bounced off, how did those who made an enquiry use your site? Until you can answer questions like this, there's no point trying to get more people onto your site.

Also, no offence intended, but why are you offering SEO services on your site when you're clearly learning?

This post has been edited by rallport: 05 February 2012 - 01:23 PM

[McGarryMA]

Thank for your respnose..

Meta tagging as suggested in the post was just an example of one element of SEO whereby the focus could be changed to another key term... I didn't want to have to write down every area that I would be amending or revising.

I also suggested that in terms of traffic the SERP wasn't ground breaking and to me that would suggest that I'm not getting the 1000 hits required to focus on current clientel.

Finally what I offer is my problem and not yours...(is there a reason why you feel the need to question another persons business offerings? That feeds my family and puts a roof over their heads!) I had actually worked for a database managment outsourcing agency for a number of years previously and having decided to go it alone I will be maintaining contact with a number of the associate agencies who will be my route to outsource as well. So i'm not actually doing the SEO for my customers, which they are all fully aware of. I wanted to do my own SEO to learn an area of web development that often web designers ignore and thus provide a greater service to my customer base through better understanding of that market.

I completely agree with your advice on marketing to visitors, but I will be taking that route when I actually have 'visistors' - so for now i'm really interested for personal reaons to achieve a good search eninge ranking through my own efforts and not something that I've had to pay for.

[NoClass]

Onsite SEO is relatively simple for organic search results ... knowing what terms / who you want to target is the toughest part. For onsite seo I would suggest working out your ultimate two word search terms and then wroking from longtail search terms to progress to two word search terms.

e.g. An Audi Servicing Centre in Redland, Bristol wants 'Audi Servicing'. Ensure all terms are to relevant density in the page - i'm talking alt tags, url / page name(audi-servicing-bristol.php), meta data, image names (audi-service.jpg) etc etc ... then with a few choice links with link keywords 'Audi Servicing Bristol' you would start at first page for 'audi servicing redland bristol' moving then to 'audi servicing bristol' and 'audi servicing redland' to the final 'audi servicing'. Make sure the links you get are not from farms but from car body shops, alloy wheel sellers, audi owners clubs etc any related (but not rival) business in the top 30 for their search terms like 'audi alloy wheels'. I believe (not proven but works for me) that if a link is a +1 vote then a link from a reputable audi related site is worth +2 and if their page rank is higher than yours +3. Again this is not proven but I have rolled out many sites this way, all scoring top ten for what the client wanted and terms I researched. Also don't chase 'a' search term, one page is good for variants too.

Hope this helps.

This post has been edited by NoClass: 08 February 2012 - 01:01 AM