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Some questions about domain branding

#1 User is offline   jopi 

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Posted 21 January 2012 - 01:04 PM

Hi everyone,

I am currently doing research concerning domain branding. Would it be possible to give your insights on this?

- What do you consider as domain branding?
- For what reasons is it important to brand your domain?
- What are according to you the latest trends in domain branding?
- Is there any basic advice you would give to smaller companies concerning domain branding (eg. best practices)?
- Do you know any examples of websites that dealt with their domain branding in a creative way?

Many thanks!
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#2 User is online   zed 

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Posted 21 January 2012 - 01:21 PM

why are you doing this research?
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#3 User is offline   jopi 

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Posted 21 January 2012 - 01:47 PM

View Postzed, on 21 January 2012 - 01:21 PM, said:

why are you doing this research?


For my university studies.
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#4 User is online   zed 

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Posted 21 January 2012 - 03:27 PM

So you want others to answer for you?
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#5 User is offline   jopi 

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Posted 21 January 2012 - 03:57 PM

View Postzed, on 21 January 2012 - 03:27 PM, said:

So you want others to answer for you?


I am compiling a report and best practice guide on domain branding and website structure. One part of this report will deal with the insights of industry professionals and people that have experience with the topic. That's the reason why I created these questions and posted them on the forum.
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#6 User is offline   eCenica 

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Posted 01 February 2012 - 11:08 AM

View Postjopi, on 21 January 2012 - 01:04 PM, said:

Hi everyone,

I am currently doing research concerning domain branding. Would it be possible to give your insights on this?

- What do you consider as domain branding?
- For what reasons is it important to brand your domain?
- What are according to you the latest trends in domain branding?
- Is there any basic advice you would give to smaller companies concerning domain branding (eg. best practices)?
- Do you know any examples of websites that dealt with their domain branding in a creative way?

Many thanks!


Can you elaborate on what you mean when you say "brand your domain" in q2?

Cheers

Rich
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