[cab322003]

If it's for a client I mean.

What questions do you ask?

How do you do research?

Do you use mindmapping?

Do you sketch before going to the computer?


I'm starting to realise that building the actual logos is just a case of having adequate drawing skills and being able to wield illustrator but the tough part is doing research to decide on what direction to go with.

Would be interested to know

[Domcsore]

Good post, very interesting question.

For me, it all depends on whether the logo has distinct words that I could convert into images. For example if a company is called "Dog House" (A little too easy I know). Then as soon as I hear that I see a simple vector house in my mind with a cutout of a dogs face. So I guess what I'm trying to say is I just use my imagination the jump into illustrator/photoshop then get straight into it.

If it is a more complex design that comes to mind I sketch it out first then i'll scan it and use the pen tool to make the shapes.

It also would depend on if it was a professional or social company, for a lawyers firm I would probably steer clear of images and try and come up with a twist on typography.

Depends on the situation I'm in I suppose.

Hope this was the type of answer you were looking for.

[sassyprint]

I'd ask about the company's reputation, their client base, any funny stories in the company's history. Mine for what makes that company unique in the market place. Their logo needs to express that uniqueness, so until you find it, you won't be able to design the logo that's for them. If you can help it, I'd stay away from the obvious verbal-visual connections. Those are easily forgotten and the marketplace will be replete with them.

[DAVYM]

sassyprint, on 24 February 2012 - 03:16 PM, said:

I'd ask about the company's reputation, their client base, any funny stories in the company's history. Mine for what makes that company unique in the market place. Their logo needs to express that uniqueness, so until you find it, you won't be able to design the logo that's for them. If you can help it, I'd stay away from the obvious verbal-visual connections. Those are easily forgotten and the marketplace will be replete with them.

Great input/insight. Thanks for sharing

DAVYM

[evu]

You'll probably love this link professional-logo-design-processes-revealed/.

Also, if you would like to know a great book on Logos, I'd have to recommend LogoDesignLove. It's awsome.

~evu.

[Lovelock]

I know its not the best way to start, but i venture to google images.

Say your making a logo for Banana Vans...

I would search BV logo.

Just to see what sort of ideas have been already done, you may see how different people link the letters etc.

[brightonmike]

http://grant.robinso.../montage-maker/

Cool tool

[HeavTryq]

First I search at google images, then try to draw with a pen, then after complete I convert it using illustrator software

[Kiara]

Great inputs. An interesting topic of discussion. People in this thread seem quite intellectual.

I am eyeing on the thread for some more creative and intelligent replies.

[notbanksy]

How does a google image search inform a logo design? I don't see that this is a recipe for anything other than a derivative logo that says nothing (accurate) about the company.

Inspiration should come from learning about the company, its attitude, its personality, its aims and achievements - as stated above. I'd give image search a wide, wide berth until you've decided on a concept. By all means then use image search as a way to research execution of your concept.

[historygirllfc]

brightonmike, on 29 February 2012 - 12:40 PM, said:

http://grant.robinso.../montage-maker/

Cool tool

Just had a quick go definitely cool

[templatetango]

You can refer many online logo design galleries: Daily Design Inspiration Gallery

This post has been edited by templatetango: 10 April 2012 - 09:52 AM