[eSHOEMAKER]

Would appreciate constructive feedback on the following site www.eshoemaker.co.uk

In particular the purchase process - in your opinion would the measuring process put you off.

Many thanks in advance.

[kree8or]

eSHOEMAKER, on 10 January 2012 - 01:24 PM, said:

Would appreciate constructive feedback on the following site www.eshoemaker.co.uk

In particular the purchase process - in your opinion would the measuring process put you off.

Many thanks in advance.

The header is a bit too big and that script (bradley hand?) doessnt really go with the rest of the site.
And its a template, so not going to crit a 3rd parties work.

This post has been edited by kree8or: 10 January 2012 - 02:01 PM

[oysterdesign]

hhmmmm depending on your experience i think that sometimes templates are ok...but you can't really take credit for them.. if you're asking if what you've done to the template is good, then:

- I agree with kree8or, the Bradley Hand font needs to go...
- The rose and rings is a bit confused unless you mention that you have a service for weddings
- anything in red really stands out so consider what you use it for - maybe calls to action would be a good idea, like your phone number
- I can't really make out what the image is behind the top banner
- the text in the top banner is a little unstructured, perhaps use a frame to line things up better on the design.

As for the checkout process, i think it's quite simple, but perhaps you should have the option not to go through this process? If that's possible...

Hope this helps...

Anna

[eSHOEMAKER]

Many thanks for your comments - we have addressed a couple of the things mentioned.

[Malyo]

My opinion:

• Background seems to intense, it made me pay atention to it for some reason
  
• The header could use some better typography as well as some background graphic work (the lightening effect doesn't fit here, not with such dark background)
  
• Menu looks bad, starting from the border, transparent bg - it's hard to read this menu, i suggest revitalizing it (try to use icons)
  
• Billboard slider looks quite ok, it lacks mini menu tho (when user didn't finish read he m8 want to get back to previous slide), i like the part of shoes drawing which gives expression of handmade products
  
• triple content block: background color deosn't fit well, typography once again, headings look awful there
  
• footer: just list it horizontal, it's too anyschrous

This post has been edited by Malyo: 11 January 2012 - 01:49 PM

[robbydesigns]

In the past I have edited templates for clients who are on a very tight budget so hopefully my advice will help.

First up, if you don't want to hire a designer to edit your template either change it loosely (just a few changes to the look to make it at least a little bespoke and interesting to YOUR audience). Any good template designer would have made it nicely so you are no good then stick with what you're given.

Ok, on to my critique, sorry if it's harsh:
1. Learn a little about typography even if it's just by Googling fonts that work well together; my main criticism is the fonts you've used; the logo looks cheap which is not good for a service such as yours.
2. hy have the images not got real text, the text seems to be part of the image (example:http://www.eshoemaker.co.uk/start_customising/), this is not good for screen readers and SEO.
3. Background image - too distracting, make it more subtle and cut down the slow loading file size (perhaps a repeatable pattern).
4. Customising process: Surely I should be able to click on the colour image rather than a drop-down? Not a big deal but an unpleasant surprise for the user.
Foot length width should be limited to how many characters can be typed - I just typed 555555555555 with no problem.
No matter what customisations I choose the price remains the same, is that correct?
Added to the basket (done nicely btw) it says 'Please read our terms and conditions' but that's not a link so I go to that page and when I'm done reading I think 'Yes ok I agree' but lo and behold the basket has disappeared and I give up and click away....