[motrellik]

Which flyer is better?

Please decide in terms of professionalism, visual appeal, typographic use, and layout.
The flyers are ordered as the front image first then rear below it.

I personally like the 2nd better also the correct 'orange' colour is used in the 2nd flyer below:




OR




Opinions welcome, reply now.
Constructive criticism only applies to flyer 2.

[Chosen]

First.

[motrellik]

Chosen, on 08 January 2012 - 11:16 AM, said:

First.

What do you like about it?
People have been explaining that the orange background is what makes the first one work so well.

[porkchops]

Quote

Which flyer is better? Please decide in terms of professionalism, visual appeal, typographic use, and layout.

By those qualities the second is better.

The first is uglier (kill the drop shadow!) but will be more visually compelling due to (the illusion of) less text on the front and a bright orange.

Both of them lack really compelling imagery or something aesthetically pleasing to grab the viewer's attention. Human faces work best since people can relate to the imagery.

EDIT: You could also try using that heart shaped doily thingy. Making it flat white and having it become part of the flat orange background might be really cool.

To be perfectly honest without reading the fine print I thought this was a gym.

Make sure the important stuff has more visual hierarchy, there is a lot of text around the same size.

Condense the text to the raw, important stuff. This reads like fluffy text, not efficient text. You could condense the three paragraphs on the front to one or two really powerful sentences. Also, are these for people who have arrived at the facility ( "Welcome to..." )? Or is it intended to get people to go there. Pull out the benefits of the business.

Less text. More imagery. Introduce some hierarchy and try to avoid centered text. Having one jagged edge is typically better than two.

P.S. You seem to understand the basics decently, so I think it's more about remembering good typography rules, avoiding some abused visual styles (drop shadows in print is almost always bad) and remember the audience.

This post has been edited by porkchops: 09 January 2012 - 11:40 PM

[Ste Hughes]

too much text

[motrellik]

porkchops, on 09 January 2012 - 11:38 PM, said:

By those qualities the second is better.

The first is uglier (kill the drop shadow!) but will be more visually compelling due to (the illusion of) less text on the front and a bright orange.

Both of them lack really compelling imagery or something aesthetically pleasing to grab the viewer's attention. Human faces work best since people can relate to the imagery.

EDIT: You could also try using that heart shaped doily thingy. Making it flat white and having it become part of the flat orange background might be really cool.

To be perfectly honest without reading the fine print I thought this was a gym.

Make sure the important stuff has more visual hierarchy, there is a lot of text around the same size.

Condense the text to the raw, important stuff. This reads like fluffy text, not efficient text. You could condense the three paragraphs on the front to one or two really powerful sentences. Also, are these for people who have arrived at the facility ( "Welcome to..." )? Or is it intended to get people to go there. Pull out the benefits of the business.

Less text. More imagery. Introduce some hierarchy and try to avoid centered text. Having one jagged edge is typically better than two.

P.S. You seem to understand the basics decently, so I think it's more about remembering good typography rules, avoiding some abused visual styles (drop shadows in print is almost always bad) and remember the audience.

I agree with you a lot, I am not responsible for the copywriting, as this was provided and must be included.
The drop shadow has definitely put me off it (not designed by me) as well as the centred text and poor object placement. I Agree with you again on the friendly faces, although this is also not an option as good as it would be, but I do believe that the design can be just as compelling without photography. These are intended for print and will be handed out at the clinic or put on display for people to take.

The second design is mine It took only an hour or two just to see what I could come up with.
I have included some more draft designs in this post which shows the progression of my original idea.

Thanks for taking the time to comment and suggest improvements

This post has been edited by motrellik: 10 January 2012 - 03:38 AM

[porkchops]

Ugh, it really sucks when you are stuck with a company that has crappy copy. Have you tried pushing back a little bit? I've found that our job as designer also entails being an adviser to businesses about what works and what doesn't... And I'm sure that a majority of people who see that flier won't read through all that text. (Not to mention the paragraph where they repeat "Our mission is..." twice is just awful!)

Either way, I think the orange front is going to be the most compelling.

Type is a bit small, but that's probably because it's on the screen at a smaller size. Should look fine in print.

[motrellik]

porkchops, on 10 January 2012 - 04:06 PM, said:

Ugh, it really sucks when you are stuck with a company that has crappy copy. Have you tried pushing back a little bit? I've found that our job as designer also entails being an adviser to businesses about what works and what doesn't... And I'm sure that a majority of people who see that flier won't read through all that text. (Not to mention the paragraph where they repeat "Our mission is..." twice is just awful!)

Either way, I think the orange front is going to be the most compelling.

Type is a bit small, but that's probably because it's on the screen at a smaller size. Should look fine in print.

Cheers

[sclarke]

I personally prefer the background, all round it is more visually appealing to me, but I think it needs a slightly darker background to make the content reach out to you that little bit more.