PPC Management

PPC Management What to charge.. Bear with me

#1 Jason Dexter

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Posted 04 January 2012 - 05:07 PM

Picked up a few PPC clients this week (Not something I market for, but I don't shy away from) and just wondered how people charged for this?

I know that most people charge 10-15% of their clients monthly budget. Others have said they charge a commision, based on the potential value of each click, and others (me) charge on a monthly basis (plus a set up fee) where I set out what people get for their money.

What about everyone else?

#2 oysterdesign

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Posted 10 January 2012 - 03:42 PM

Hi,

We've had this same question at Oyster. We decided that we would only charge for our time, rather than a percentage of spend. This seemed more fair to all customers and is more transparent for budgeting purposes.

Anna

#3 McGarryMA

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Posted 04 February 2012 - 12:21 PM

Interesting thread....

A somewhat related question... what do you advise customers who have been given free PPC credits, for example on a new hosting account or domain registration. Are these really worth using for testing the water even if your not going to pay for a campaign or would you encourage a customer to take up the offer and incorporate it as part of your own campign with them??

Thanks

This post has been edited by McGarryMA: 04 February 2012 - 12:24 PM