[justlearning]

Hi there,

I am rather new on here and also to the wonders of the world wide web! I have been hanging around the SEO forum trying to get a handle on how to get my site up the rankings... resulting in my throwing a mini tantrum yesterday with the constant supply of contradicting information..

I have been writing articles for my business, principally to use for gaining on the SERPS. Having been told to write one and "spin" any number off the back of them, i find myself resistant to do this. I really want to write things that will help, but given my industry is so boring and unglamorous, there is very little a can write about that would engage any readers and searchers.

I run a very small domestic cleaning company...( although i have designs on becoming a web designer/copywriter/novelist/helicopter pilot, round the world everest racer, and inventor of a challenger to the full stop ) I have managed to write a few articles, but they are predictable, eg how to chose a good cleaning contractor, things to look out for when employing a cleaner!, hints and tips for cleaning your home.

So you see my problem, I want to gain on serps and don't want to spam the web with useless articles, but what else can i write about when my subject matter is so dull? Not sure if its a question of morality or effort vs reward.

Thanks,

D

This post has been edited by justlearning: 29 November 2011 - 08:22 AM

[notbanksy]

Hi D

As copywriters, we run into this dilemma all the time. Most businesses and products are boring (sorry, business owners!) and creating good copy for them is hard work. From your post above, I would suggest that you may be able to include humour in your articles to make them more interesting and engaging. I completely agree with you that spinning your articles is a heinous and despicable thing; I'm so glad you're not going to buy into all that spam crap. It's bad for the soul.

Create something useful (home cleaning guides) with a little bit of colour and humour, and you'll be doing well. As for replacing the full stop, I can't wait. That little b@stard's been at the top of his game for too long.

[oakleaves]

..and remember justlearning, getting your info found is one thing, getting visitors to convert upon finding the website is even more important.

How many people want to read a tedious article that's soul purpose in being created was to get ranked high in the SERPS?

Make it interesting, try and take a different perspective - add some humour, put some thought into the articles and you will be rewarded.

An interesting tactic used by a hotel website on another thread we discussed was how they were poking fun at how naf it all was - yeah a risky tactic but definitely a talking point.

Not saying that's what you should do with your cleaning articles but I do think it's food for thought.

This post has been edited by oakleaves: 29 November 2011 - 10:58 AM