[RobbieD90]

Just a quick question.

Is it ever acceptable to have animation in a logo for a website?

I think I already know the answer(NO) but I thought I would ask just to sure.

[porkchops]

A "Logo" can't really be animated.

You can animate a logo for various purposes, but you'll need a static logo, too.

Game companies have opening videos where they animate their logo to do something, but they are animating the logo, not having a logo that is animated.

[oakleaves]

RobbieD90, on 27 October 2011 - 01:50 PM, said:

I think I already know the answer(NO) but I thought I would ask just to sure.

Every time somebody makes an animated logo a kitten dies

[Shafiu]

just make a gif logo and upload to web he simple

[RobbieD90]

Shafiu, on 13 November 2011 - 02:32 PM, said:

just make a gif logo and upload to web he simple

I know how to animate a logo (if I wanted to) but it's not very professional for a logo though is it.

It was just something I thought of and quickly forgot!

[terrypasencio]

Well with web and multimedia design there is the opportunity to add a little fun and creativity to your logo by creating a simple animation effect. Obviously this process isn't limited to just your logo; animating an element can help draw attention to a particular object or area of a webpage or digital presentation.

[Hava]

i strongly recommend you to forget about animated logo

[Deb Harrison]

Hi Robbie

Put the animated GIF back down and walk away from the scene. Good ..... Good.

Animated gif still conjures up memories of websites with all these tacky moving things.

Having said that, less is more: Maybe something like a subtle colour change might work. Or something that animates just once so it doesn't send ones head in a spin.

[Glowbridge]

It can be sort of kinda done if you are clever about it. Not animating more variating.

http://www.fastcodes...mutations-video

This post has been edited by Glowbridge: 03 December 2011 - 01:04 PM

[oakleaves]

Glowbridge, on 03 December 2011 - 01:03 PM, said:

It can be sort of kinda done if you are clever about it. Not animating more variating.

http://www.fastcodes...mutations-video

Quite clever, although I think I have to echo the comments at the bottom..

Quote

James Peacock 11/26/2011 03:08 PM
Not a fan. Too much trying to be unique, not enough trying to be good.

[Sogo7]

Fascinating... and raises eyebrow

Though the general consensus here and similiar threads around the net is that animated logos are a design "Don't" for webdesign, yet we are exposed to them every day by more established media providers such as Cinema, Television and Radio using the audio equivelent 'jingles'.

As far as I can ascertain most of the resistance to animated logos
on the web boils down to two classical arguements.

One,
99% of animated gif images are bloody awful,
designed by persons with no artisc skill and
colour blind to boot, often prone to induce
epilletic fits in some visitors or at best look
like they should be in an early eighties video game.


Two,
the belief by some that their site is so
awsome a vistor will wait anything up to
one minute before the flash loads and the
main menu appears.

You do not have to go far to on the web to find examples of both, however as access to broadband increases along with faster network speeds in general the arguments against flash loading delays are in decline.

Gif images do take a lot of design flak and with good reason, but there are some truly inspired examples using photo animation out there using the format such as these examples here, here and here.

The gif format does of course have its limitations and the palette of only 256 colours is a big stumbling block that pushed many over to using flash. Technology of course has a habit of moving on jQuery has a plugin that can animate jpg images and HTML5 canvas looks promising as well.

The png format can also be animated Here's a compatability chart.

So the arguement of 'don't do it! it will look awful' loses much of its justification, the capability to create a stylish web logo with animation is there. All that remains is for somebody with talent to step up and have a go, or for the client to insist.

To believe that the advertising industry is not going to use one of the most eyecatching weapons in its arsenal could be considered a naive assumption and no great leap of faith is required to see animated company logos as a means of raising consumer awareness of a particular brand or product. We are already seeing a rise in the number of animated advertisments online and the MIT Media Lab has ventured onto the field of heated debate with its new logo.

This post has been edited by Sogo7: 03 December 2011 - 07:16 PM

[Glowbridge]

I think animated logos are inevitable. We just don't have the tech for it to be a viable brand choice yet. We still use to many static mediums.

Just think how many people get their magazines through the iPad now. With videos and audio embedded. That's just a stopgap technology. In many ways it's not even as good as a real magazine. You can't fold it up. You can't flip it over to read the other side. You aren't actually touching it. It's bloody expensive. It's just pictures through glass.

Solve that physicality problem with cheap, bendy digital 'paper' and suddenly every single damn thing becomes interactive and animated. Your cereal box will start showing you ads in the morning.

Then again. Maybe we should stop thinking the future is just 'better screens'.
http://worrydream.co...eractionDesign/

This post has been edited by Glowbridge: 03 December 2011 - 09:07 PM

[Sogo7]

CBS Embeds Video Player in Entertainment Weekly Magazine 2009

[oakleaves]

Glowbridge, on 03 December 2011 - 09:05 PM, said:

Your cereal box will start showing you ads in the morning.

I really hope that doesn't happen, but the way things are going it probably will - youtube, google etc

I wonder what the world would be like without advertising??

As for the points about animated logos, very interesting. Channel 4's logo also springs to mind.

Even if that is the case, a logo would still need to work in it's most basic form - mono and static - to be a good logo, even if that same logo is used in different (animated) ways too I would think?

[Sogo7]

Video advertising on cereal boxes..
part of my brain is screaming 'dear god no'.. it's like future of 'Max Headroom' come true

Get a new Lord of Rings trilogy episode on your weekly box of Orc flakes.
warning: may contain digitally augmented product placement, tampering with player may result in fines or imprisonment,battery life may affect user satisfaction,flakes contain 47% minimum wood pulp


In a world without advertising..
We would have 'Testamonial agencies'...

Legacy support for logos
As all logos start life as a static image prior to any animation enhancements being added eg: the designer draws something on a napkin for the client then it should not really be a problem. You are quite right though about a good logo having to work in monochrome, but the mark of a truly brilliant logo is that it also be recognisable in silhouette.


If the logo has potential for augmentation then I say give it a shot,
provided the page loading time does not suffer to badly plus it looks
half decent & smooth in operation then what harm could it do to present
this as a option to the client and let them decide?