[duggieuk]

Hi
Just looking for some advice on best practice for the title tag. Say i was trying to include 2 keyphrases in the title, as an example say it was "web design" and "Help & Advice", is it best to try and combine them or seperate them? What i mean is which of the following would be best for seo? Does one have the advantage over the other?

Web Design - Help & Advice - Company Name

Web Design Help & Advice - Company Name

Any advice here would be great
Thanks

[rallport]

Personally I think help and advice are two seperate pages. This would mean you could have a better title tag that would encourage click throughs E.g. for the advice page "Website Design Advice - Advice For Web Designers" or "Website Design Advice - Tips For Web Designers"

It better describes your page and allow for a variation of the keyword which is good. For a page like this, I'd personally leave out the company name as you're just diluting the overall page meaning.

This post has been edited by rallport: 16 October 2011 - 11:43 AM

[roothost]

rallport, on 16 October 2011 - 11:42 AM, said:

Personally I think help and advice are two seperate pages. This would mean you could have a better title tag that would encourage click throughs E.g. for the advice page "Website Design Advice - Advice For Web Designers" or "Website Design Advice - Tips For Web Designers"

It better describes your page and allow for a variation of the keyword which is good. For a page like this, I'd personally leave out the company name as you're just diluting the overall page meaning.

Pretty solid advice here, although, if short, I would probably still stick the company name in, not so much for SEO but as a visual so at a quick glance potential site visitors know immediately who it is.

[rallport]

roothost, on 16 October 2011 - 11:51 AM, said:

Pretty solid advice here, although, if short, I would probably still stick the company name in, not so much for SEO but as a visual so at a quick glance potential site visitors know immediately who it is.

I don't know. For a page like this, people who land on your page will ultimately want "web design advice". I'm sure the website itself would portray that the advice is coming from a web company.

Guess its a personal thing, but I always aim for a title tag as short, succinct and focused as possible.

I'd personally add in the company name to the meta description if you have to.

[duggieuk]

Sorry. I really didnt make myself clear with this. What i really meant was if i was targeting 2 keyphrases on a page and i really wanted them both on that page would the title be better written with hyphens to seperate the 2 phrases or should they be combined into one?

Example 1: Web Design - Help & Advice

or

Example 2: Web Design Help & Advice

Which is most effective?

Thanks

[rallport]

duggieuk, on 16 October 2011 - 06:27 PM, said:

Sorry. I really didnt make myself clear with this. What i really meant was if i was targeting 2 keyphrases on a page and i really wanted them both on that page would the title be better written with hyphens to seperate the 2 phrases or should they be combined into one?

Example 1: Web Design - Help & Advice

or

Example 2: Web Design Help & Advice

Which is most effective?

Thanks

The shorter and more specific one will be more effective.

[kelta]

duggieuk, on 16 October 2011 - 12:13 AM, said:

Hi
Just looking for some advice on best practice for the title tag. Say i was trying to include 2 keyphrases in the title, as an example say it was "web design" and "Help & Advice", is it best to try and combine them or seperate them? What i mean is which of the following would be best for seo? Does one have the advantage over the other?

Web Design - Help & Advice - Company Name

Web Design Help & Advice - Company Name

Any advice here would be great
Thanks

You can have different title for different page and for the main page include your main keywords using | (or)

[CrowdFinch]

You can focus on the main keyword or phrase in the title. Distinct keywords have more effect.

[TylerCollins]

Surely the actual anchor text would be the most important part as the title tag is used mainly for accessibility and has a low SEO rating...

[Reverie]

By anchor tag you mean the text that links to it?

About the question, from my experience the exact keywords is better, without the hyphen, but I think it makes really little difference between the two options.

[opensesame]

Reverie, on 05 December 2011 - 08:28 PM, said:

By anchor tag you mean the text that links to it?

About the question, from my experience the exact keywords is better, without the hyphen, but I think it makes really little difference between the two options.

I think Tyler is confused, he is talking about the title attribute in a link tag, this thread is talking about the title tag of a page (meta data).

Duggie I take it your targeting these two keywords - web design help / web design advice?

If so I would form the title like this: web design help | Amazing web design advice from a industry professional

[SeoInVogue]

duggieuk, on 16 October 2011 - 12:13 AM, said:

Hi
Just looking for some advice on best practice for the title tag. Say i was trying to include 2 keyphrases in the title, as an example say it was "web design" and "Help & Advice", is it best to try and combine them or seperate them? What i mean is which of the following would be best for seo? Does one have the advantage over the other?

Web Design - Help & Advice - Company Name

Web Design Help & Advice - Company Name

Any advice here would be great
Thanks

Yes it's perfectly fine to make use of two keywords in a title tag, you can also use "|" as a separator it looks good.
If you can use them in a sentence with less than 65 characters tha will be very good other wise you can definitely use web design | help & advice - company name.

[OrSeep]

However, there's more than enough space in the title tag to include both of these important keyword phrases. I find that using 10 to 12 words in my title tags works great.

[neil0wen]

If you offer Web design services then I would suggest going for the second option as it is clearer for visitors!

One piece of advice I would offer is that it is important to remember that the words at the beginning of a title tag are more important and effect your position in Google SERPs than the keywords further on in the tag.

If you are targeting the term 'Web Design', then I would suggest that you must have one of the best and most linked to websites in the country with loads and loads of sites linking to yours in order to gain any traffic for that term.

If not I would suggest choosing a more realistic term with less competition.

This post has been edited by neil0wen: 10 December 2011 - 10:22 PM

[neil0wen]

rallport, on 16 October 2011 - 11:42 AM, said:

I'd personally leave out the company name as you're just diluting the overall page meaning.

Most designers gain new business through word of mouth. By leaving your company name in, which will be a much, much less competitive term, you stand a chance of those people who have heard about your company finding you on Google.

However this depends on whether you are a web design company or not?

This post has been edited by neil0wen: 10 December 2011 - 10:29 PM

[CrowdFinch]

First one is ok. Its good readability both human & spiders.

[apollo-articles]

Don't focus on either of those phrases way to competitive.

For now focus on one keyword (which your comfortable you can rank for). Put that
keyword in your title, description, keywords, url, header tags, anchor link,
bold, italic and underline text!

You might also want to look into copywriting as that's a pretty boring title,
would you click it? What's the benefit?

Sam

[sbglobal]

It better describes your page and allow for a variation of the keyword which is good. For a page like this, I'd personally leave out the company name as you're just diluting the overall page meaning.