[LukeeeeBennett]

Hello, so I run a small clothing business, we've done a lot better than I expected when I first opened up, so I'm looking to channel some of that money back into advertising and the first thing I thought of was AdWords.

Although, I've heard a lot of mixed opinions about it and was wondering if you guys could give me any advice?
Minimum amount of money to make a difference, optimum, etc... etc...

Any help is appreciated.

[brightonmike]

I run Adwords for a website. All I can tell you is that it's extremely expensive, and tricky to setup properly. It also requires a lot of maintenance to keep it running efficiently, and if your line of business is competitive you may find it has a fairly poor return.

But yeah, it is very, very expensive, it's not something you could run for £5/10 a day. Our budget is £3500 a month, or £42000 a year, and that only just about gets us onto the first page of Google.

This post has been edited by brightonmike: 08 October 2011 - 03:08 PM

[gay design]

Maintaining an Adword account is indeed a serious thing. Know your deepest intention why you are doing it so it could guide you consistently in each and every campaign you have.

[LukeeeeBennett]

Hmmm, decisions decisions. We seem to be generating a lot of google hits anyway. I think I may just contact specific sites for dedicated advertisements.

[rallport]

To start of with:

• Pick a small niche
• Choose an inner page on your site optimised for that niche - this will be your niche. If it has a decent pagerank and some quality incoming links, this will help you
• Use some long tail terms relating to that niche, avoid short til terms to start with - as you want to maximise you conversion rate from the off

Remeber, you only want to be paying for genuinely interested, niche and relevant people who enter you site - NOT someone who has clicked on your ad after searching for a very broad term. To begin with, I'd use some very strict and specific matching options for your keywords..

[roothost]

rallport, on 13 October 2011 - 08:18 PM, said:

To start of with:

• Pick a small niche
• Choose an inner page on your site optimised for that niche - this will be your niche. If it has a decent pagerank and some quality incoming links, this will help you
• Use some long tail terms relating to that niche, avoid short til terms to start with - as you want to maximise you conversion rate from the off

Remeber, you only want to be paying for genuinely interested, niche and relevant people who enter you site - NOT someone who has clicked on your ad after searching for a very broad term. To begin with, I'd use some very strict and specific matching options for your keywords..

^ I love you Rob, lol

[rallport]

roothost, on 13 October 2011 - 10:08 PM, said:

^ I love you Rob, lol

I feel the love, I think