[mdsllc]

I'm having a little SEO trouble and I am hoping there will be someone willing to give me some advice/help.

I'm a college student, I develop web sites but when it comes to SEO, I haven't got a clue! Starting my explanation.


My mother has an online business (I won't say what it is in public). For the past 5 years, she's run her business at Etsy.com and the products she sells, the competition on Etsy is moderate but she sells between 10-15 products a day and the traffic she gets isn't that heavy. About three years ago, she asked me to build her a web site of her own. I went ahead and built her a nice looking web site, we setup her Authorize.net account and got the ball rolling.

The problem is, I do not know where to even begin with SEO. I've done so much research but there is a lot of different information out there and still leaves me confused with questions. When I search for her keywords, she is nowhere to be found on Google. I have managed to make her show up in the Google Shopping, although it's pretty deep into the pages to where I doubt anyone looks. I'm talking 10+ pages deep. I also have setup a Google AdWords account, and we spend around $70 a day and her web site always shows up in the #1 - #2 spot in the Google Ads for the specific keywords we want it to show up as.

We get around 120-180 unique hits a day and she makes about 2 sales at most a day from her web site. Which means she loses money on a daily basis with GoogleAdWords, but I am trying to keep her to stick with it. We can't figure out why we get more hits on her web site than we do at her Etsy shop, but she sells far less. The products are the same at both places, except they are a tad bit cheaper at her own web site.

I am looking for someone who wouldn't mind trying to tell me what I am doing wrong as far as the SEO goes. I'll be willing to share what the web site is in private, as long as I know we won't get spammed with stuff. We are considering getting a professional SEO expert, but at the same time I would like to know what it is that I am doing wrong.

[SniderDK]

PM me or add me to skype paul.lashbrook, this is exactly what I do for a living also notice the adwords professional link in my signature so can help there... mainly work as a consultant that will get his hands dirty to, so would prefer to show you how todo things (way cheaper that way)

[Renaissance-Design]

Just to chip in here: beware anyone who sells SEO - the industry's 90% charlatans and snake oil salesmen. Always hire based on a personal recommendation. For what it's worth, Paul there represents the other 10%.

[mdsllc]

Thanks to the both of you! SniderDK, I can't send PMs on this forum yet as I am too new but I did add you on Skype.

Renaissance-Design, this is why I posted here also. The few posts that I have during the short period of time have been a big help. I've received calls from SEO marketers, mainly these pasts 6 months, asking for $200 a month to rank us #1 on Google immediately. I know better than to believe those people.

[HuntyDJH]

would be interesting to know how you got/get on pal, get back to us!

[SniderDK]

yeah an update would be cool, just checked the serp's and there’s been an improvement, more conversion stuff but spotted a few errors so would be interested to see if there has been an improvement... no news is good news tho

just sent them an email... thanks for reminding me