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360 product photography

#1 User is offline   ImageStreet 

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Posted 14 January 2011 - 12:06 PM

I've been a web developer for a while now and have recently gone into partnership with a photographer with the idea of persuading businesses to use 360 interactive images rather than their normal flat photos.
Previously, one of the main concerns was that page load times were putting customers off but I think broadband speeds are now generally high enough to make it feasible.

Our new website is www.image-street.co.uk which will give you an idea of what I am talking about.
There seems to be loads of other companies offering the same service and i just wondered what people thought about it?

Nick
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#2 User is online   zed 

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Posted 14 January 2011 - 02:10 PM

it still takes about 10seconds for an image on a 2Mb connection and that's just one picture.

I like it, but I guess it's still pretty much a niche thing. How many things do you need to see in 360 degrees? For clothes, companies like ASOS use video which gives 360degrees and movement as well and it loads faster.
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#3 User is offline   ImageStreet 

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Posted 14 January 2011 - 03:25 PM

The file sizes for practical purposes need be under 1meg which is easily doable. The files on my website vary between 4 and 1.5 which for an online shop would be too large but I made them delibrately big. I think some products benefit quite a bit by being able to flip them about - the idea is to keep the customers attention.
This example is quite slick - http://www.canon.co....00d/eos400d.asp

Nick
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#4 User is online   zed 

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Posted 14 January 2011 - 04:21 PM

I agree they have their place. The Canon one though does have hotspot zooms which help and others I've seen have a zoom in/zoom out feature.
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#5 User is offline   kingy da killa 

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Posted 14 January 2011 - 04:27 PM

things liek phones 360 is good and being able to flick them if there flick phones... dunno if i would want to see a pair of jeans 360
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#6 User is offline   izrafel 

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Posted 20 February 2011 - 03:54 AM

Pretty cool stuff, but I'm pretty sure this type of service/technology has been around for a loooooooong time now?
And my opinion is that due to trends introduced by companies like Apple with the minimalistic approach, coupled with society being increasingly fast paced and time poor - this type of service is probably not going to be in a great demand?
I would probably be happy seeing 4 pictures of a product instead of having to click and drag and spin the product round and round to see all 4 sides.
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#7 User is offline   Class Quick 

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Posted 22 February 2011 - 12:03 AM

How much does it cost though per image? How much did it cost to get the camera phone on the site?
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#8 User is offline   ImageStreet 

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Posted 22 February 2011 - 06:41 AM

View PostClass Quick, on 22 February 2011 - 12:03 AM, said:

How much does it cost though per image? How much did it cost to get the camera phone on the site?


Industry standard prices start at about £20-£25 for a basic flash animation. Going on site depends on geography and quantitiy involved and whether we have affiliated photographers nearby so costs obviously vary. Usually, we get the stuff sent to us.
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#9 User is offline   360studio 

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Posted 14 June 2011 - 09:17 AM

We are a studio that specialises in 360 product photography. There are ways a reducing files sizes. Generally our Swf files are no bigger than 400K.

In view of what works 360 here is snip from a YouGov Pol.

'A recent YouGov pol showed that 58% of consumers are put off buying a product due to poor quality imagery. 41% of Consumers find 360-degree image rotation useful when buying fashion products and 37% for consumer technology. Internet business relies on good product imagery'.

You can see some our work at 3D Studio.

If any of you have a technical questions I would be more than happy offer any advice.
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#10 User is offline   Orbitvu 

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Posted 13 July 2011 - 08:42 AM

Hi there,

We are 360 solution provider. We supply both the equipment and software to automate 360 image production and publication process - you may want to check it out here: www.orbitvu.com.

I agree that 360 was for long time around, and until now it did not get vast popularity. I think at least for several reasons:
- 360 was always too heavy - which is changing now a bit as BW speed get faster, but still anything more than 1MB may not be acceptable
- 360 spin only is not what people expect - when I buy anything online, I lack the experience of having the product in my hands. 360 spin is just a bit closer to this experience, but not enough as you still cannot see the details. Canon is good example how to improve 360 adding close-up to product details.
- the only standard way to show 360 was Flash until it got unfashionable within industry thanks to iPad/iPhone, which lack Flash support
- the cost of 360 is usually higher

What we are trying to do is to solve at least some of those issues. First of all we provide automated solution to reduce time needed to create 360 spin. Our 360 viewer is dynamic and zoomable, which means you can have both: spin and detailed zoom without page loading time penalty. The viewer is compatible with Flash and iPad/iPhone world.

Tomasz Bochenek
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#11 User is offline   DesignMyTemplate.com 

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Posted 13 July 2011 - 06:33 PM

is this software free ?
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#12 User is offline   ImageStreet 

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Posted 13 July 2011 - 07:59 PM

View PostOrbitvu, on 13 July 2011 - 08:42 AM, said:

...... The viewer is compatible with Flash and iPad/iPhone world.

Tomasz Bochenek



Can you give us an example of this IPAD compatibility as I can't find anything on your website that works without the Flash plugin?
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#13 User is offline   Sogo7 

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Posted 13 July 2011 - 10:40 PM

There is very similiar effect using javascript / jQuery to create jpg animations that is available for free.
Here's a nice little demo that many may find interesting.
http://demo.rickyh.co.uk/rotate360/
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#14 User is offline   Orbitvu 

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Posted 15 July 2011 - 02:24 PM

View PostImageStreet, on 13 July 2011 - 07:59 PM, said:

Can you give us an example of this IPAD compatibility as I can't find anything on your website that works without the Flash plugin?


At www.orbitvu.com all 360 zoomable views are iPad/iPhone compatible, except samples section which is Flash only at this moment.
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#15 User is offline   ImageStreet 

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Posted 18 July 2011 - 10:16 PM

View PostOrbitvu, on 15 July 2011 - 02:24 PM, said:

At www.orbitvu.com all 360 zoomable views are iPad/iPhone compatible, except samples section which is Flash only at this moment.



I'm impressed - respect.
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#16 User is offline   gay design 

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Posted 12 August 2011 - 02:06 PM

Been to your website. I think your website can compete with your competitors but as you have said tons are in the same line of service over the web so you have to focus more on your page and photo loading times. Traffic and visitors will easily flow once the site is working very well with them. All the best to your venture :)

This post has been edited by gay design: 12 August 2011 - 02:07 PM

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#17 User is offline   Mates 

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Posted 15 August 2011 - 10:47 AM

Hi, there is another one 3d photo studio for those who are from central Europe.

Matt
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