[neil0wen]

If you were to add a new keyword in your content (and the rest of your SEO), does Google place you immediately where your site should go in the listings, or does it place you and then move you up over time.

In other words do websites that have had that keyword in their website for longer get preference?

[neil0wen]

I found the answer

It appears that the age of a keyword does have an impact on SEO. I haven't heard of this much before. Does anyone know more on this?

[wizely]

Didn't know it was a secret!
A page that comes top of the SERPS for 'dogs' won't do the same for 'Ferraris' if you suddenly switched the content.

I think folks tend to focus on how well a site is 'doing' in terms of SEO (Pagerank chasing for example) then onto individual pages, but sort of lose sight of the fact it's the content not the page or site that's the real driver. If that makes sense?

[neil0wen]

I didn't really say it was a secret. I said it was something I didn't know about and is less talked about in forums. Content is SEO? (Apart form META tags etc)

[neil0wen]

neil0wen, on 27 January 2010 - 01:40 PM, said:

I didn't really say it was a secret. I said it was something I didn't know about and is less talked about in forums. Content is SEO? (Apart form META tags etc)

Also I think you misunderstand the article. It is talking about secondary keywords.

[wizely]

Nah... I think I got it. If a site is ranking well for certain search phrase and you add that phrase to your site where it didn't exist before... your site must 'build-up' its position for that new phrase and 'overtake' the site that has had longer building-up. Personally I think it's more a case of that necessarily than some kind of 'automatic' age factor (although I'm sure age it's factor). If the site with the existing phrase is deemed less reliable or an inferior source then it's easier to knock it off its perch. I don't think it's any different to the general concept of SEO.

[S3 Web Design]

I have found that when you first make content changes with new keywords, Google once it has sussed this, puts you quite high up in the SERPs, but then you can drop right down unless you keep promoting that keyword by getting the website linked to for that keyword, say for example in the link text to your website.

You can see which words Google sees as most important for your site by looking at the keyword part of webmaster tools. But bear in mind Google does not put web or website into that list which is a pain. So Neil you know your own keyword density so just assume web and website are at the top of the list then look at the top 3 or 4 words in Google's list and you will see over time the impact of any new keywords you introduce. Hope this makes sense!