Posted 01 December 2009 - 10:46 AM
Only building relevant links is the biggest MYTH in SEO right now.
Rand Fishkin is CEO of SEOmoz.org, one of the most trusted SEO sites on the planet, and a shoulder-rubber of Matt Cutts at Google. He own linkscape which analyses more links than everyone on this forum has had hot dinners put together.
This is what he wrote on 2nd October, in their company blog:
“To be totally honest, I don’t think the content relationship (relevancy) or matching subject matter has much of an impact in the algo right now. Off-topic links, so long as they’re from powerful, trustworthy sources, seem to help just as much as those with topical matches.
It may seem weird, but I know I’m far from the only SEO to have observed this phenomenon…..”
So there you have it. Relevancy is irrelevant. Just build links.