[Aled Mann]

I have a task to optimise an old website that basically reads like a book - that is, its pages are very long, very text heavy and veeeeery boring. Most pages have 600+ words and 0 images.

Am I right in thinking that it is the Key words within the text that are important for SEO and not the length of the paragraphs?

Would chopping the page text length affect current SEO and page rankings in anyway? Would I need to keep the same number of keywords per page?

Any advice is gratefully received!

[Petex]

Try to maintain keyword density in the page, as the length of page is long then you will have to repeat the keywords more times than usual.

[mindbees]

Aled Mann, on 05 October 2009 - 04:06 PM, said:

I have a task to optimise an old website that basically reads like a book - that is, its pages are very long, very text heavy and veeeeery boring. Most pages have 600+ words and 0 images.

Am I right in thinking that it is the Key words within the text that are important for SEO and not the length of the paragraphs?

Would chopping the page text length affect current SEO and page rankings in anyway? Would I need to keep the same number of keywords per page?

Any advice is gratefully received!

Keep all keywords in content, and you can filter out all unnecessary text.. ! The web page presentation has a very good role in invoking visitors to site and make stay at your page for some while !

The design and entire look of your site need to be attractive and SEO friendly !

[Aled Mann]

Petex, on 06 October 2009 - 02:14 AM, said:

Try to maintain keyword density in the page, as the length of page is long then you will have to repeat the keywords more times than usual.

Do you have any tips on how to best achieve this without it being glaringly obvious? Clearly editing the copy is required but I don't want to use the same keywords several times per sentence. It has to read naturally.

[Martin Greenwood]

Aled Mann, on 06 October 2009 - 07:56 PM, said:

Do you have any tips on how to best achieve this without it being glaringly obvious? Clearly editing the copy is required but I don't want to use the same keywords several times per sentence. It has to read naturally.

Sorry to "burst your bubble" but keyword density mean naff all in the world of SEO, I am a content writer/seo/designer and work in the industry at a corporate level optimising content on website all day long so i think I have merit to answer this correctly.

you need to keep as much as the content as possible, and use keywords within the content, ( this much i am sure you know), however, keep them natural, organic if you will. the content need to flow into the kwywords as if it is being spoken out of the mouth.

try getting the keywords with the first few words of the content and using prominence and semantics. Also, make sure the content is spelt correctly and the grammar sound (unlike this I'm writing). search engines love content and the more of it the better, try and split it across pages if you can, but you want to have about 350-400 words a page.

From a SEM point of view,short paragraphs are better and easier to read, so try and split them if, if the content is engaging and attracts the attention of the reader, he or she will read it, a useful trick is to split the content up into sections. the section on website content in this blog post confirms what i say http://www.lee-johns...best-practices/

Hope this helps.

[Martin Greenwood]

I apologise for how sh*t that reads.... it's late and I have been staring at the screen all day long

[Aled Mann]

Cheers Martin. There's nothing there that's new or unknown so thanks for confirming things for me!

I think tabs and page segregation is the way forward. I also read somewhere that paragraphs should be no more than 3-4 lines as people get bored so I may consider this during the review too!

Thanks again.

[Boxmodel Design]

I have to agree with Martin's comments regarding keywords within your content body, however it is also good to use your keywords in your header tags - <h1> <h2> etc. Google will crawl these tags as they more often than not reside at the top of your webpages and for example if you are a web design firm, it would be useful to have a page about website design and call this page "website design" in the <h1> / <h2> tag. This is assuming that you are targeting this specific keyword for optimisation. Overall though you have to find the right balance between good copy that users will be genuinely intersted in and also keeping the search engines happy with the keywords that you use in the body of your content.

Thanks

David - Web Designers

[thefandango]

"Try to maintain keyword density in the page, as the length of page is long then you will have to repeat the keywords more times than usual."

It is truly astonishing that at the end of 2009 in the information age that stuff like this still gets peddled.

Keyword density is no longer a factor. Just write relevant content. Do keyword research and by all means add in related terms to increase the relevancy range, but don't worry about page length of keyword density.

[BlueDreamer]

thefandango, on 08 October 2009 - 03:32 PM, said:

It is truly astonishing that at the end of 2009 in the information age that stuff like this still gets peddled.

That and several other SEO myths


But then you have "carewords" which are useful!

[Tim Tavender]

The best bit of advice was to separate the page as you would a normal document.

One Main Heading <h1>
Text

Several Sub-headings <h2> <h3> etc

text

Throw some bullet points in there if there are not going to be images. Its easier to scan read that way.

Tim

[dougs]

Just use the content you have and add in the extra keywords on the page...use the keyword suggestion tool....and you maybe able to add quite a few to the same page

Ammend the titles so that they match the keywords you want to target, again use the keyword suggestion tool.

Create cross links internal to match the page titles

Doug

[janneymarico]

first of check your site, optimize your content, optimize your images, H1 to H2 tag, anchor text link optimize, these above step optimize as per your theme and required..

[rallport]

Aled Mann, on 06 October 2009 - 09:52 PM, said:

Cheers Martin. There's nothing there that's new or unknown so thanks for confirming things for me!

I think tabs and page segregation is the way forward. I also read somewhere that paragraphs should be no more than 3-4 lines as people get bored so I may consider this during the review too!

Thanks again.

Totally depends on what type of site is it - but as long as thwe content relevant and reads well then your fine.

A company site detailing products/services would be boring to read if there werereems of text.

For longer article simply use basic html tags to semantically divide the content. E.g. h1, h2, h3 tags, lists, blockquotes etc.

However, if you're writing about a niche subject, with relevent content then a lot of text is fine and sometimes unavoidable. Look at how well niche blogs posts rank by google. Hell, wordpress posts on my company blog get indexed within a day by google.

[rallport]

Petex, on 06 October 2009 - 02:14 AM, said:

Try to maintain keyword density in the page, as the length of page is long then you will have to repeat the keywords more times than usual.

Shocking

[BryanSmith]

Aled Mann, on 05 October 2009 - 04:06 PM, said:

I have a task to optimise an old website that basically reads like a book - that is, its pages are very long, very text heavy and veeeeery boring. Most pages have 600+ words and 0 images.

Am I right in thinking that it is the Key words within the text that are important for SEO and not the length of the paragraphs?

Would chopping the page text length affect current SEO and page rankings in anyway? Would I need to keep the same number of keywords per page?

Any advice is gratefully received!

Hi,
Maintain the Keyword density,keyword density can be determining whether a web page is relevant to a specified keyword.as your length of the page is long,you will have to repeat the number of keywords per page.