[novice]

hello all,

I have a minisite that gets around 50 genuine hits a day (could do with more but dont really have the know how to get them) out of the 50 + hits its only getting between 1-3 clicks (adsense or products) could anyone advise me on what i need to change or do to get more conversions or if i`m going wrong somewhere please?

the site is ledgu10 dot co dot uk

thanks for any help

[Tim Tavender]

Hi,

Put a strong call to action on there. At the moment it is not clear what you want the buyer to do. Tell them!
For example, "Buy Our LED GU10 Bulbs Online Today!" with a link to where they buy. "Call 12345678 for GU10 Bulbs"
I would also declutter this page a little. Personally I would have a piece of intro text and then have the products below it as the home page. a bit like your products page is now.

Make it easier for them to buy!

[Dxnx]

Yeah I think you definitely need more focus. At the moment all of the elements seem to have the same weight so it's hard to know where to look first. Also might be worth thinking about the long term viability of the adwords. It seems a bit odd having adwords - which will tend to be adverts for other people selling the same product - in a more prominent position than your sales pitch.

[novice]

Thanks for that, i`ve replaced the ads with shops, which get around 40 hits a day but still no conversions, i was thinking about dropshipping to cut the cost a bit but know nothing about it so may just stick with the affiliates for now. could do with alot more links to the site aswell... it is top of google for its key words and has been all year... any other ideas would be greatly appreciated... thanks

[wizely]

Hire my services?!

Apologies for the short and self-serving answer but you need to seriously give your copy an overhaul to sell these puppies. At the moment it's incredibly passive, has little focus and gives no real reason for someone to buy. It needs strong sales copy and some creative spark to light it up (groan at the clichéd puns).

[novice]

wizely, on 01 September 2009 - 04:34 PM, said:

Hire my services?!

Apologies for the short and self-serving answer but you need to seriously give your copy an overhaul to sell these puppies. At the moment it's incredibly passive, has little focus and gives no real reason for someone to buy. It needs strong sales copy and some creative spark to light it up (groan at the clichéd puns).

the site is only a little bit of a hobby... so i`m not willing to spend lots on it unless the site would be garanteed to make alot more money than it does... but out of interest pm me with your ideas and cost..cheers

[wizely]

No worries... mostly just being cheeky

I'd tell you the very first thing I'd do - make a very big and very loud mention that it's no longer legal to import or manufacture 'normal' 100W incandescent light bulbs and by 2012 none whatsoever. Reckon that's a big selling point for these energy-saving bulbs! I'd make a big thing about the energy savings of the bulbs - for pure cash reasons and for the environment. Then you've got to have those calls-to-actions mentioned earlier as well as other hooks and info to draw people in and convince them these bulbs are the way to go.

Other than that you need to re-arrange things so you're leading with something more attention-getting and getting away from a 'shallow' adsense site.

Hopefully that helps and at least gives you some things to think about.

[Tim Tavender]

Here here. Well said Wizely. Wizely by name....