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COPYWRITER WHAT A LOAD OF NONSENCE Rate Topic: -----

#1 User is offline   Peter000 

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Posted 19 November 2008 - 02:55 PM

The word copywriter is to me personally - just a load of nonsense.

It’s blown up out of all proportions and that is putting it mildly, because I know thousands of copywriters including young children who are keen on words etc.

If you get someone to look over your work who can spell and understand plain English, then that to me is more than ample and even then mistakes happen, because we are called human beings.

Structuring words so they play their maximum role is the only art I know of.

This is of course my own opinion.

However, I have left footprints in more jungles than Tarzan so I am cutting my own rope down and smiling.
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#2 User is offline   rosiesp 

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Posted 19 November 2008 - 03:01 PM

Hi,

I kind of agree. However, those copywriters I've worked with have transformed the tone of the site's content by making small changes here and there. Copywriters play an invaluable role in communication, which after all is the whole point of design. It's not enough to just bang out some copy for a site. It's tone and 'feel' need to cohere with all the other design elements so that the overall message is clear.

my two pennies...
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#3 User is offline   wizely 

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Posted 19 November 2008 - 03:17 PM

Not much for me to say here! Just do me a favour...
For the love of all that is holy look up the difference between copywriter, copy-editor and proofreader.
Then maybe see this thread or read the articles here!
:rolleyes:
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#4 User is offline   rosiesp 

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Posted 19 November 2008 - 03:31 PM

I guess I meant copy-editors. Didn't mean to step on any toes!

View Postwizely, on Nov 19 2008, 15:17, said:

For the love of all that is holy look up the difference between copywriter, copy-editor and proofreader.

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#5 User is offline   wizely 

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Posted 19 November 2008 - 03:53 PM

View Postrosiesp, on Nov 19 2008, 23:31, said:

I guess I meant copy-editors. Didn't mean to step on any toes!
Sameer

No toes stepped on! It was more for Peter's benefit - who seems to think that a child who likes words can write effective content for businesses and that copywriting is about correcting mistakes. It's like a kid with a crayon might not be the best at producing commercially effective web designs no matter how many of its scribblings get pinned to fridge doors!
Don't ever worry about questioning things or disagreeing with anyone on WDF - especially me! I'd rather debate the bottom off a donkey then have WDF be a silent ghost town where no-one feels they can say something!

Peace out!
:lol:
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#6 User is offline   ThomasHardy 

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Posted 19 November 2008 - 03:58 PM

Maybe you should take a few lessons in copywriting Peter, because an all capital title is incorrect all your doing is making yourself look a little foolish.
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#7 User is offline   BabyBen 

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Posted 23 November 2008 - 11:31 AM

I don't think any business needs a copywriter. Infact, they don't need a website designer either.

Get the kids to do it, little Wendy has just completed her spelling tests and has learned how to colour inside the lines without breaking (or eating) the crayons.

Just because she can do it, why let a little thing like quality get in the road, right?

;) :crazy:
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#8 User is online   notbanksy 

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Posted 23 November 2008 - 12:08 PM

View PostPeter000, on Nov 19 2008, 15:55, said:

The word copywriter is to me personally - just a load of nonsense.

It’s blown up out of all proportions and that is putting it mildly, because I know thousands of copywriters including young children who are keen on words etc.

Never mind - of course this opinion means that your own sites are likely to be of a poorer quality than those with whom you disagree.

Just my opinion of course.
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#9 User is offline   ErisDS 

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Posted 23 November 2008 - 04:48 PM

My lil niece learned how to turn the taps on in the bathroom all by herself last week...

Won't be needing a plumber ever again!!!


In all seriousness though, anyone who can speak English can write copy. With some hard work, effort, and a bit of luck they might even manage to write effective copy. If I tried hard enough I could probably re-plumb my bathroom. At the end of the day we have professionals for a reason, and it usually pays off to use them.

If you are wondering whether or not you need effective copy, then I ask you... what is your website for??
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#10 User is offline   tigerlabs 

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Posted 23 November 2008 - 11:06 PM

View PostThomasHardy, on Nov 19 2008, 08:58, said:

Maybe you should take a few lessons in copywriting Peter, because an all capital title is incorrect all your doing is making yourself look a little foolish.


^^I agree.


Peter read this: LINK
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#11 User is offline   Peter000 

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Posted 27 November 2008 - 02:00 PM

Hi Meshach

I have read it thank you.

I only write word presentation and no-more.

I have done it on large scale and also small scale.

I just think the word is a little over-played and nothing more.

The reading and writing standards of many children these days is simply amazing.

Add their cells of imagination to the above two, and the results are often staggering.

Copywriter however, is the name on the label and I suppose that makes the bill look more reasonable!

Thanks for the wise comments… I just wanted to know what others thought about it overall.
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#12 User is offline   wizely 

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Posted 28 November 2008 - 03:36 AM

View PostPeter000, on Nov 27 2008, 22:00, said:

The reading and writing standards of many children these days is simply amazing.

I totally agree with that! It's amazing how low reading and writing standards have slipped - literacy rates in western societies have dropped dramatically. :lol:
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#13 User is offline   ZigPress 

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Posted 01 December 2008 - 01:50 PM

Quote

I have read it thank you.

I only write word presentation and no-more.

I have done it on large scale and also small scale.


Well, I think you have yourself proved the need for copywriters, copy editors or whatever you want to call them.

In your first sentence above, I believe a comma after "it" would improve things.

Your second sentence has an unnecessary hyphen and to be honest makes no sense to me anyway.

Your third sentence above should have "a" before large scale (or be changed in some other way).

I'm not setting myself up as perfect, but my point is that it's usually best to get out of the greenhouse before throwing stones.
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#14 User is offline   Emmi 

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Posted 01 December 2008 - 04:39 PM

i have complete respect for copy writers.

writing content isn't easy.... Its harder then a remember english esseys being at school....
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#15 User is offline   Peter000 

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Posted 04 December 2008 - 09:40 PM

Hi Emmi

Yes...it is indeed an art and one that can pay huge dividends; despite my earlier words about its name ranking which was simply a very educated view.

On a website portfolio it can cause an outbreak of work.

I have just re-designed someone’s word presentation and doubled their workload.

They had more repeats than Coronation Street on display - which was killing their goose.

What sells the eye – buys the client is now their halo.

However, it took years of dedicated failure & a permanent smile to switch on success. There are rules for word presentation which may be so very minor, but they play such a major role.

Website’s are only one minor part of a massive jungle, but if one finds themselves on the right trail it can roar.

I enjoy looking at the web designs etc - and admiring the many talents, but no-more.
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#16 User is offline   Sam Lester 

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Posted 31 January 2009 - 11:14 PM

View PostZigPress, on Dec 1 2008, 13:50, said:

it's usually best to get out of the greenhouse before throwing stones.

Nice. I'll have to find somewhere to use that.

Note: I agree with ThomasHardy about using block capitals in the title, it doesn't accomplish anything.
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