Sono Juventino, on Sep 30 2008, 02:06, said:
Thanks, Wizely.
I think I have created a logo that suits the site's name and slogan, but I'm not sure what you are talking about regarding the copy? Are you thinking about subheaders like "Are your web site fresh enought? We can help you with that", and using phrases like clear, cold, fresh, natural, distinct etc.....?
No problem Sono and I look forward to competing with your new site
Wicked Copy!
What I meant with regard to the copy was exactly that - these days a slogan/ strapline just doesn't work unless it's tied-in heavily with the actual content and brand - it's just like any element of design - it's no good sticking a really cool bright pink element in a website where everything else is aqua!
Just make subtle (and not so subtle) references to reinforce your Arctic theme throughout - in headings, subheadings and everywhere. Don't go overboard chasing witty puns or being too clever but try to create a 'mood'. If the theme is clean and crisp then don't have 'flowery' text - set a 'sharp' rhythm and keep the words short, clear and crisp. It's more than just sticking "cool" here and there!
Have a read through Copy Corner if you haven't already - I've written plenty that will help you here.